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Topic: Interactive Advertising Bureau

5 Intriguing Takes on Advertising and Technology's Relationship Status

New thoughts from industry's heavy hitters

The advertising and technology worlds have worked hand in hand since the early days of paper, evidenced by commercial messaging found in the ruins of Pompeii, as just one historical…

As Media Consumption Becomes Liquid Across Platforms, Brands Better Learn How to Surf

New IAB report spotlights trend

Today's consumer is crossing screens, jumping between smartphones and laptops and smart TVs, watching short- and long-form video at a steady clip, and consuming news, information and entertainment at a…

Infographic: Here's What Marketers Need to Know About Mobile Dads

Data ripe for Father's Day brands

You've probably seen plenty of statistics about how moms use their smartphones, but what about dads? Father's Day, after all, is coming up on June 21. To get a closer look…

Savvy Digital Marketers Can Now Get Certified by the IAB

Costs $500-$750 for those with 2+ years of experience

If you are a digital ad pro and find it hard to adequately describe your expertise in job interviews—after all, spitting out words like "programmatic" and "real-time targeting" can sound…

Infographic: How Becoming a Mom Changes Millennials' Buying and Media Habits

Their favorite brands and devices

As we'll all (hopefully) take a moment to recognize Sunday, becoming a mother is one of the biggest and most important decisions a woman makes in her lifetime—and it doesn't…

8 Intriguing Stats About the Current State of Digital Video

Nearly one-quarter of consumers now watch original digital programming

A group of tech vendors gathered today at the Interactive Advertising Bureau's Digital Content NewFronts luncheon to share recent insights, and there were several revelations about digital video. "The scope is…

12 Digital Marketing Stats You Should Know From the Last Week

Including some that could intrigue at the NewFronts

To help kick off the Digital Content NewFronts, which began today, this edition of the 12 most intriguing numbers from digital marketing over the last week is dominated by interactive…

The Future May Belong to Web and Mobile Video, but TV Will Survive

What’s replacing television is, in fact, television

Television is dead! Long live television! This, the ancient cry of royal succession, is entirely appropriate to herald what's happening right now—literally before our eyes—to the medium of television. TV has…

Mobile Ads Skyrocketed 76% in 2014, Making Digital Advertising a $50 Billion Business

IAB report shows the rapid evolution of devices and social

The digital advertising space grew 16 percent last year compared to 2013 and totaled $49.5 billion in sales, according to an Interactive Advertising Bureau report released today. A key driver in…

IAB Study: Mobile Marketers Are Gung-Ho About Programmatic, But Few Are Using It

Only 27 percent of execs have bought automated ads

Despite the massive shift toward programmatic buying for online ads over the past few years, only a small group of mobile marketers are using the media-buying tactic, according to a…

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