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Topic: Interactive Advertising Bureau

73% of Ad Players Cite User Experience as a Major Industry Challenge

IAB report: digital execs focused on obstacles

The Interactive Advertising Bureau, Kargo and Refinery29 surveyed 283 marketers and media agency executives last month and found that nearly three-quarters (73%) of them believe that user experience needs improvement…

Q&A: 72andSunny's Matt Murphy on Why the Best Digital Ideas Are Simple

Plus, his thoughts on Snapchat, VR and emojis

In a world where the average consumers' attention span is now shorter than a 10-second Snapchat video, the best digital ideas these days are "dead simple and clear," according to…

Digital Advertising Revenue Jumped 20% in 2015, According to IAB Report

And mobile is driving its growth

Digital advertising revenues reached $59.6 billion in the United States during 2015, marking a 20 percent jump compared to the year before, according to the Interactive Advertising Bureau's annual study…

New Research Finds That the Average Mobile Ad Takes 5 Seconds to Load

Media Rating Council shares its stats

A week after issuing its first set of guidelines about mobile viewability, George Ivie, CEO and executive director of the Media Rating Council, explained what the changes mean for marketers…

7 Ways Publishers Can Battle Ad Blockers

New IAB report outlines various tactics

The Interactive Advertising Bureau has been particularly vocal about the ongoing battle for publishers and advertisers with ad blockers, which it estimates costs the industry $781 million a year out…

IAB Chief Blasts Adblock Plus as an 'Immoral, Mendacious Coven of Techie Wannabes'

Randall Rothenberg says foe is an 'extortion racket'

When Adblock Plus said it had been "disinvited" from this week's Interactive Advertising Bureau's Leadership Summit, it raised virtual eyebrows across the Web. Wasting little time and mincing no words,…

Mobile Ads Will Be Key to Targeting 2016's Hispanic and Black Voters

Survey finds minorities more likely to visit political sites via smartphone

Thirty-five percent of registered voters said digital media will be their most important method for learning about presidential candidates this year, according to a new study from the Interactive Advertising…

With the Internet of Things Looming, the IAB Creates a Data Center for Excellence

Acxiom, Oracle, Weather Company and other notable players join up

Few marketing topics in the past couple of years have grown more in importance than data. With the Internet of Things set to take off in earnest during the next…

Why Cross-Device Programmatic Advertising Is Ready to Take Off in 2016

Brands increase budget after last year's success

Consumers increasingly get their content across smartphones, laptops and desktops, so brands are eager to run campaigns that reach consumers on every one of those screens. With technology catching up…

Adblock Plus Was Uninvited From a Digital Ad Leadership Conference at the 11th Hour

IAB says event is for key 'digital-industry stakeholders'

Adblock Plus attended the Interactive Advertising Bureau's Leadership Summit last year, and the company had registered to go next week's 2016 conference. But the IAB last week informed Adblock Plus…

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