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Topic: Insurance

Progressive's Flo Makes a Facebook 'Look Back' Video, and It's Filled With Unicorns

Seems she's a bit obsessed

Progressive spokeswoman Flo sat out the Super Bowl—"We're not trying to make the noise even noisier," the company's CMO, Jeff Charney, said late last week—but she's all over the whole…

Esurance Buys First Ad After Super Bowl, Will Give the $1.5 Million in Savings to a Viewer

John Krasinski's first on-camera spot

Esurance is doing a fun little stunt tonight that should get some attention. The online insurance company has bought the first commercial slot after the the final whistle of the Super…

Zoinks! State Farm Saves Scooby-Doo and the Gang in Groovy Animated Spot

Translation gets cartoony

Many State Farm commercials were animated back in the '50s and '60s, but the insurance company returns to cartoons this week for the first time in decades—in a spot from…

State Farm's Chaos Robot Now Stomps Right Up to Your Smartphone

Video campaign returns as an innovative iAd

State Farm's neighborhood-destroying alien robot is back after a successful run in 2011's "Chaos in Your Town" campaign from DDB, and this time it's coming right for you. Using the GPS…

Submarine Surfaces in Middle of an Italian Street in Crazy Ad Stunt

And then it gets crazier

Two very different kinds of out-of-home advertising stunts have been gaining traction lately—first, the sudden appearance of a spectacular, oversized prop designed to delight passersby; and second, an intricately choreographed…

Flo Can't Be Your Wife, but Your Wife Can Be Flo, in Progressive's Odd Little Ad Fantasy

Superstore at home

Do you wish your wife were more like Flo, the ever-peppy, white-aproned saleswoman for Progressive Insurance? Do you wish your home were more like the Superstore, the white-walled setting of…

Um, What Exactly Is Brian the Robot Interrupting Here?

British insurance ad catches couple at an awkward moment

Recently, British insurance comparison service Confused.com and Publicis in London launched ads featuring a new mascot, Brian the Robot, who seems to have a knack for creating uncomfortable situations. Specifically,…

Saving on Insurance in England Will Make You Want to Run With the Cats

Because there are no wolves

Call out the cat herders! A bunch of kitties stampede down the streets of Croydon, England, in Mother's new spot for MoneySuperMarket. "Bill here just saved £304 on his car…

Farmers Insurance Freshens Its Logo, Keeping Sunrise and Shield

First change since 1958

Fifty-five years is a good run for any corporate logo, but now Farmers Insurance is replacing its old mark with a new one—keeping several of the original design elements but…

Baby Thinks Geico Ad With Dikembe Mutombo Is the Most Hilarious Thing Ever

Never gets old

They say celebrity endorsements are a questionable investment, but as you can see below, they can be staggeringly successful—if the celebrity is Dikembe Mutombo and the target market is this…

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