Advertisement

Topic: innovid

Twitter Advertisers Can Now Get More Stats on How Their Videos Are Performing

Including completion rate and viewability

Starting today, Twitter advertisers will be privy to more data and have access to more tools to help gauge how their clips are performing on the microblogging site. Twitter and video…

Snapchat Launches a Colossal Expansion of Its Advertising, Ushering in a New Era for the App

Unveils new API and $1 billion goal

Imran Khan was an internet-focused investment banker at Credit Suisse, where, in September 2014, he orchestrated Chinese ecommerce giant Alibaba's high-profile IPO. Three months later, his star rose higher when…

Brands Can Now Create Interactive Video Campaigns on Facebook and Instagram

Ads could boost social engagement rates

Online rollover ads that let consumers move their mouse over a video promo to access more information about a brand have been a boon for publishers looking to make their…

Why Innovid's Co-founder Loves Speaking to His Machines

Tal Chalozin on conversational-tech adoption

brightcove.createExperiences(); Everyone knows Siri. But people may one day be just as familiar with Alexa, the conversational user interface for…

Car Brands Are Starting to Get the Marketing Data They've Always Wanted

Digital ad targeting and auto designs are better for it

The car industry isn't slowing down when it comes to employing more data for everything from vehicle malfunctions to marketing. In fact, in terms of digital advertising, the category looks like…

Group of Web Video Companies Band Together to Ensure Ads Are Viewable

Working in conjunction with 4A's, IAB, ANA

As the Web video ad industry grows, so do the number of questions about the legitimacy of some of the available ad inventory out there. Such questions as: Where are…

Advertisement