Topic: innovid

Car Brands Are Starting to Get the Marketing Data They've Always Wanted Digital ad targeting and auto designs are better for it

The car industry isn't slowing down when it comes to employing more data for everything from vehicle malfunctions to marketing. In fact, in terms of digital advertising, the category looks like…

February 4, 2015, 7:01 AM EST

Group of Web Video Companies Band Together to Ensure Ads Are Viewable Working in conjunction with 4A's, IAB, ANA

As the Web video ad industry grows, so do the number of questions about the legitimacy of some of the available ad inventory out there. Such questions as: Where are…

May 23, 2013, 8:17 AM EDT