Topic: innovid

Why Innovid's Co-founder Loves Speaking to His Machines

Tal Chalozin on conversational-tech adoption

brightcove.createExperiences(); Everyone knows Siri. But people may one day be just as familiar with Alexa, the conversational user interface for…

Car Brands Are Starting to Get the Marketing Data They've Always Wanted

Digital ad targeting and auto designs are better for it

The car industry isn't slowing down when it comes to employing more data for everything from vehicle malfunctions to marketing. In fact, in terms of digital advertising, the category looks like…

Group of Web Video Companies Band Together to Ensure Ads Are Viewable

Working in conjunction with 4A's, IAB, ANA

As the Web video ad industry grows, so do the number of questions about the legitimacy of some of the available ad inventory out there. Such questions as: Where are…