Topic: innovation
Type
Adweek Project Isaac Celebrates the Coolest, Smartest, Most Inventive Ideas
Winners in Marketing and Advertising, Media, Digital and Best Practices
As technology roils and transforms media and marketing, innovation, while essential, has become basic table stakes. Iterative tactical thinking is evolutionary, as technology forces a revolution. To stay truly relevant…
Campbell Soup Seeks Big Ideas From Small Groups
CEO pushes soup giant to move faster, 'think outside the can'
Campbell Soup Co. certainly benefits from its large scale, but CEO Denise Morrison sees nimbleness as key to driving innovation and growth in the future. Accordingly, Morrison encourages company staffers to…
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