Topic: Influenster

Infographic: Millennials' Surprising Game Plan for Black Friday Shopping

More than half will hit an actual store

With Thanksgiving just around the corner, marketers and retailers are gearing up for the year's biggest shopping onslaught: Black Friday and Cyber Monday. Per usual, millennials are the most coveted…

Love It or Hate It, Candy Corn Rules the Trick-or-Treat Bag

The story behind the century-old waxy treat that frightens half of America

According to the National Confectioners Association, some 35 million pounds (about 9 billion kernels) of candy corn will be manufactured this year. Americans are expected to buy 20 million pounds…

Infographic: How Millennial Moms Shop to Fill Their Kids' Lunch Boxes

Some survey results may surprise you

Kraft Mozzarella String cheese, Planters Honey Roasted Peanuts and SkinnyPop Popcorn in your lunchbox? Makes going back to school sound delightfully sweet (and salty)! Those three items topped the list of food…

Newell Rubbermaid Enlists Influenster

CPG giant boosts social cred with campaign

Consumer goods giant Newell Rubbermaid is running a campaign this month for its fashion accessories brand Goody Hair via Influenster after a promising six-week test on the social-sharing site late…