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Topic: India

Mindshare Wins Glass Lion for Creating India's First Transgender Pop Band

Tea brand shatters stereotypes

In the second year of the Glass Lion award, Indian agency Mindshare Mumbai scored the Grand Prix at the Cannes Lions festival here tonight for creating India's first transgender pop…

These 4 Brands Are Embracing the Twitter Emoji Craze

Coke cans and curly-haired women build buzz

Twitter wants in on brands' obsession with emojis. Marketers including Coca-Cola and Dove have gone gaga for the miniature digital stickers that reward consumers for tweeting out branded hashtags. Here's how four…

Ad of the Day: This Woman's Heartbreaking Makeup Tutorials Double as Powerful PSAs

Reshma's beauty tips

This isn't the kind of makeup tutorial you see every day. In this compelling video by Ogilvy & Mather, a young vlogger named Reshma neatly walks viewers through the process of…

HuffPost Reveals India Launch Details, Calling It a 'Critical Market' for Growth

Nov. 25 debut won't include protégé Jimmy Soni, Arianna says

It’s official: HuffPost India—a partnership between the Huffington Post Media Group and The Times of India Group—will launch on Nov. 25. With the number of Indian Internet users next year…

Who Says There Are Too Many Facebook Ads? Developing World Says More Brands, Please

Global users find unique marketing

Kelly MacLean’s job as Facebook’s lead ad planner in emerging markets is to watch people watch ads. She travels to places like Brazil, Indonesia, South Africa to study the local…

Starwood's Crazy Facebook ROI and 5 Other Surprising Brand Reveals

Marketers show off tactics and data at I-Com confab

The mid-morning session of the 5th I-Com Global Summit was a bit of a beauty contest in Seville, Spain, as marketers shared case studies for the event's Data Creativity Awards. Here…

Ad of the Day: Coca-Cola

Could the soda maker possibly 'Open happiness' between India and Pakistan?

Coca-Cola wants to help solve one of the thorniest political conflicts in the world. How? More Coca-Cola for everyone, of course. The brand today launched the latest video in its "Open…

P&G Profits Up But Revenue Falls Short

Packaged goods brands cites 'choppy' global market

While Procter & Gamble's profits rose 6 percent in the third quarter due to cost-cutting and gained market share in North America, revenue fell short of analyst expectations, The Washington…

Datsun's Revival Won't Be a Nostaglia Play

Brand is foreign to the countries it's entering next

Nostalgia won’t play a role in the marketing behind Datsun’s 2014 comeback. That’s because parent company Nissan hasn’t sold Datsuns before in the countries it will target first: India, Russia and…

LinkedIn Hits Big Milestone; Brands Could Flock Next

Networking site gets to 200 million after launching more ad products

LinkedIn has surpassed 200 million users, the firm announced today, while breaking out where they live for the benefit of advertisers and curious tech watchers. Seventy-four million are in the…

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