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Topic: IMG

Endorsement Fallout After Victor Cruz Injury Shows How Athletes Can Be Risky Business

Gap Factory isn’t the first brand to suffer

New York Giants receiver Victor Cruz was sobbing after suffering a season-ending knee injury against the Philadelphia Eagles Oct. 12. But Cruz wasn’t the only one feeling the pain as…

Kevin Durant Takes Kate Upton to Work in Skullcandy Ad

Part of brand's repositioning campaign

One of the most valuable assets for companies marketing to younger consumers is their spokespeople. In particular, hip brands like the surf-skate-snow clothing company Quiksilver and headphone maker Skullcandy often…

IMG, WPP to Provide Licensing Deals to WPP Clients

WPP to share resources with global sports group

IMG Worldwide, the global sports, fashion, and media group, is partnering with WPP to provide licensing services to clients from the marketing communications holding company.  As part of the multiyear pact,…

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