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Topic: IMG

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Endorsement Fallout After Victor Cruz Injury Shows How Athletes Can Be Risky Business Gap Factory isn’t the first brand to suffer

New York Giants receiver Victor Cruz was sobbing after suffering a season-ending knee injury against the Philadelphia Eagles Oct. 12. But Cruz wasn’t the only one feeling the pain as…

October 20, 2014, 12:01 AM EDT

Kevin Durant Takes Kate Upton to Work in Skullcandy Ad Part of brand's repositioning campaign

One of the most valuable assets for companies marketing to younger consumers is their spokespeople. In particular, hip brands like the surf-skate-snow clothing company Quiksilver and headphone maker Skullcandy often…

May 2, 2012, 2:34 PM EDT

IMG, WPP to Provide Licensing Deals to WPP Clients WPP to share resources with global sports group

IMG Worldwide, the global sports, fashion, and media group, is partnering with WPP to provide licensing services to clients from the marketing communications holding company.  As part of the multiyear pact,…

May 3, 2011, 12:41 PM EDT

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