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Topic: Ikea

Ad of the Day: Ikea Hilariously Pitches Its 2015 Catalog as the Coolest Gadget Ever

Wondrous power of print

Is print really dying? Not according to Ikea, which has good reason to still believe in dead trees. After all, the company prints around 200 million copies of its catalog…

Airbnb Posts Its Strangest Listing Yet, Inviting You to Spend the Night at Ikea

Fun co-branding from Australia

I love the smell of Hemnes in the morning. Some lucky Australians will soon wake up in an Ikea store in New South Wales after spending a night there as part…

Ad of the Day: Ikea Hypnotizes Customers and Time Travels to Their Future Lives

Forsman & Bodenfors work is strange but charming

Ikea is really going down the rabbit hole to promote its new catalog, and it wants to take you along for the ride. The brand has launched a campaign from Swedish…

New Head of Ogilvy New York Will 'Aggressively' Invest in Digital

Lou Aversano seeks influence rather than control

Specs Name Lou Aversano Age 47 New gig Chief executive officer, Ogilvy & Mather, New York Old gig Chief operating officer, Ogilvy & Mather, New York   Photo: Alfred Maskeroni So how did you get into advertising? My dad…

Adweek's Top 5 Commercials of the Week: July 11-18

Some people dance naked, while others are fast asleep. Vote for your favorite

Sports are a major theme of this week's roundup of the best ads, as Samsung propels fútbol into a dystopian future, ESPN uses plucky '70s walk-on Daniel "Rudy" Ruettiger to spark…

Ad of the Day: Ikea Drifts Between Dream and Nightmare in a Lofty Ode to Sleep

Real effects help create a surreal sequence in 'Beds'

This gorgeous and unnerving gem from Ikea and Mother London is so ethereal it couldn't have been filmed in the real world, right? Wrong, actually. Many of the ad's surreal and…

Ikea's Family Tree Ads Show the Beds on Which Each New Generation Was Conceived

Kitchen tables and sinks, too

Ikea would like to remind you that the odds are pretty good your parents produced you by having sex on its furniture. New print ads from the brand in Germany offer…

Ikea's Whirling New Kitchen Ad Will Leave Your Head Spinning

A dizzying feat from Mother London

Here's a kitchen ad that might leave you a little nauseated, but for once that has nothing to do with food. In Ikea's new spot from Mother London, promoting the retailer's…

Ikea's Amazing RGB Billboard Is One of the Coolest Ads It's Ever Made

Making the most of limited space

Outdoor ad geeks, here's your latest bit of brilliance, courtesy of Ikea. German ad agency Thjnk and production studio I Made This teamed up to create Ikea's "RGB billboard," which—much like…

Ikea Furniture Is Clearly in the Mood for Valentine's Day

Simple and saucy poster from BBH Singapore

Here's some hot wood-on-wood action for Valentine's Day, courtesy of Ikea.  BBH Singapore created this Valentine's Day image, which was posted to the brand's local Facebook page and is being featured on…

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