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Topic: Ikea

Ikea Shows Off Its New Range of Beds in Cheeky Ad for Valentine's Day

Not for sleeping

Ikea often does humorously naughty ads around Valentine's Day. Two years ago it did a fun promotion offering free cribs for babies born nine months after Valentine's Day. And last…

Ikea Uses Poorly Assembled Billboards to Admit Its Furniture Is Hard to Put Together

Luckily, there's help

Everyone else makes fun of how painful it is to assemble Ikea furniture, so why can't Ikea? And the company does in these fun billboards, from German agency thjnk, that…

Ikea Loved This Artist's Fantastical Doodles on Its Catalog So Much, It Hired Her

Meet Sarah Horne, children's illustrator in residence

Some companies might take exception to your scribbling all over its catalog. But not Ikea. For a while now, British illustrator Sarah Horne has found the Ikea catalog to be an…

Your First Ikea Commercial of 2015 Is Strange, Soaring and Really Quite Lovely

Dougal Wilson's bird shirts

Ikea's list of 2014 advertising triumphs is endless: the horny chairs for Valentine's Day; the awesome RGB billboard; the whirling-kitchen ad; the ethereal ode to sleep for Ikea beds; the…

Ikea's Christmas Experiment Sweetly Shows That Kids Want So Much More Than Toys

Letters to their parents

Yo, grinches. I challenge you not to tear up, just a little, as you watch "The Other Letter," a holiday video from Ikea created by McCann Spain. Young children are asked…

Ikea Gave This Theater a Cozy Makeover So People Could Watch the Movies in Bed

Lie back and enjoy the show

The worst thing about going to the movies is having to sit upright for a few hours to watch the film. Everyone knows lying down is the ideal viewing position…

20 Years Before It Was Cool to Cast Gay Couples, Ikea Made This Pioneering Ad

Patrick O'Neill looks back at his 1994 spot

The mini-wave of brands casting gay couples in TV ads this year continues to rise, with the likes of Honey Maid, Cheerios and DirecTV all diving in. More power to…

Ikea's Parody of The Shining Is Devilishly Good

BBH Singapore strikes again with creepy ad for Halloween

Heeeeeere's … Ikea's parody of The Shining! BBH Singapore reimagines the creepy hallway scene from Stanley Kubrick's 1980 horror classic in this spot-on 90-second Halloween ad. Instead of a haunted hotel,…

Ikea Gets Dove-Like With a Mirror That Tells You How Beautiful You Are

Now, everyone's the fairest of them all

Feeling a little down? Don't worry. Ikea's new piece of furniture thinks you're amazing. The Swedish retailer has introduced a prototype of a mirror in Britain that looks you up and…

Brand of the Day: How Ikea Brings Design Ideas to Life in Social

Before-and-after tips and more

The world's largest furniture retailer by sales doesn't even put most of its products together. Yes, Ikea has built an enormous business—and a beloved brand—around making the annoying and time-consuming…

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