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Topic: Ikea

Ikea Now Building Home-Theater Systems Right Into Its Furniture Uppleva line debuts this summer

Ikea is on a roll. On the heels of its groovy banner ad, which fit 2,800 clickable products into a 300-by-250-pixel box, the Swedish furniture retailer is now set to…

April 23, 2012, 2:56 PM EDT

Ikea Squeezes 2,800 Products Inside Single Web Banner Ad Even its digital marketing saves you space

Here's a great little digital stunt by Ikea. To emphasize the point that its furniture and other products help you to save space, the Swedish retailer has squeezed an entire…

April 17, 2012, 3:42 PM EDT

Ikea Assembling Its Own Little Neighborhood in East London Difficult to put together, impossible to leave?

Not content with its current market share among college students and new homeowners, Ikea is building its own little ergonomic Spahn Ranch compound outside London. The company bought 27 acres…

April 12, 2012, 12:24 PM EDT

10 Great TV Spots Directed by Wes Anderson Classics for Stella Artois, Ikea, AmEx and more

2012 is shaping up to be a big year for Wes Anderson. His new movie, Moonrise Kingdom, will open the Cannes Film Festival next month. And in his spare time,…

April 3, 2012, 12:33 PM EDT

Ikea Builds, Furnishes Tiny Apartments in Paris Metro People living in the homes for a week

To demonstrate how well it can furnish even the smallest space, Ikea built a couple of tiny apartments in a Paris metro station for five volunteers to live in for…

January 13, 2012, 10:13 AM EST

Is This Vertigo-Inducing Ikea Ad for Real? Swedish agency dials up the visual trickery

Here's a fun and occasionally mind-bending spot for Ikea, coming to us from the brand's Swedish homeland. At first blush, I assumed it was yet another "Sø mäny dråwers!" kind…

September 29, 2011, 1:10 PM EDT

Ikea Debuts Mänland, a Daycare for Men While Women Shop Drop off your overgrown toddler today

Men hate to shop. It's a truism that Bud Light ads have hammered into us for decades. Ikea has absorbed it, too, and come up with a novel solution in…

September 20, 2011, 11:22 AM EDT

Ad of the Day: IKEA 'Playfight' spot is a sexy bedroom romp by Mother London

Your bedroom isn’t just for boring, grown-up stuff like reading or sleeping. It can also be a venue for all sorts of youthful fun, like flirtatious pillow fights with your…

August 24, 2011, 4:29 PM EDT

Ad of the Day: Ikea Bloodthirsty hordes make war on boring interiors in Australian 'Braveheart' parody

They may take your life, but they'll never take your Framstå. Sydney ad agency The Monkeys—known as Three Drunk Monkeys before a sobering name change this month—has launched this epic, Braveheart-esque…

August 12, 2011, 11:23 AM EDT

Ikea Goes Nuts With 365 Ads in 365 Days

Ikea asks: "How do you prove that the Swedish furniture store has so much to offer, you can tell something different about it every day?" Many's the night I've lain…

April 16, 2011, 11:08 AM EDT

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