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Topic: Ikea

Publicis Groupe Merges Digitas and LBi Super-shop, called DigitasLBi, has global aims

Publicis Groupe is merging Digitas and LBi to create what it’s calling a “fully integrated global digital agency network,” the holding company announced today. Dubbed DigitasLBi, it will be led…

February 5, 2013, 12:19 PM EST

Ad of the Day: Ikea A couple of hip hoarders find room to breathe in Mother's latest spot

Ikea is carving out a nice little niche allaying the neuroses of pack rats—also, normal people who just have too much crap cluttering up their lives. This new spot from the…

January 29, 2013, 4:00 PM EST

Top 10 Commercials of the Week: Jan. 11-18 Rory becomes Tiger, people become sushi, and William Shatner becomes Kaley Cuoco's dad

This week, Hertz fooled people with a hot new ski accessory, Axe compared the relative attractiveness of firemen and astronauts, and Samsung showed that its washing machine holds up to…

January 18, 2013, 8:35 AM EST

Ad of the Day: Ikea A family plays musical beds in this cute, insomniacal spot from Sweden

Yes, all right, fine. This advertisement is adorable. Ikea has a pretty good idea what furniture is used for—namely, anything except its stated purpose. Also: finally, a housewares ad that won't…

January 16, 2013, 12:13 PM EST

Top 10 Commercials of the Week: Dec. 28 - Jan. 4 Nike disses the NHL, Fiat raps about motherhood and Pixar goes back to college

This week, cigarettes get tumorous and even more disgusting in a new PSA, Cookie Monster quickly breaks his New Year's resolution and Apple's timing is off in its promotion of…

January 4, 2013, 10:07 AM EST

Ad of the Day: Ikea Neither child nor beast can deny the thrill of cooking, eating and entertaining together

Mother in London launched a new campaign for Ikea in the U.K. and Ireland last week titled "Entertaining." The first spot is a music video called "Playin' With My Friends"…

October 25, 2012, 2:29 PM EDT

Ikea 'Regrets' Airbrushing Women Out of Its Saudi Catalog Now you see her, now you don't

Click your way through Ikea's regular catalog and its Saudi catalog, and you will notice something odd: They removed all the women (though not the young girls) from the latter.…

October 2, 2012, 6:26 PM EDT

New Ikea Commercial Is Full of Colorfully Colorful Colors So long, drab white apartment

Is Ikea selling theatrical lighting fixtures now? They're easily the most prominent part of this new British ad from Mother London that shows off the Swedish furniture retailer's colorful (super,…

September 12, 2012, 2:12 PM EDT

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