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Topic: Ikea

Ikea Just Had the Perfect Reaction to the Apple Pencil

Nice topical ad from Singapore

Ikea Singapore continues its run of amusing advertising (which has included everything from the famous Bookbook catalog-as-gadget film to a slew of comical Facebook memes) with a quick-hit ad poking…

How Ikea Used This Ad Full of Naked People to Sell Tables

Be careful what you decide at mealtimes

Some 79% of important decisions are made around a table. With that small and seemingly innocuous factoid in hand, ad agency Buzzman illustrates how choices made around an Ikea table…

Ikea Cooks Up a New Kitchen Like It's a Meal in This Adorably Designed Ad

BBH shows how modular fixtures are great ingredients

If you've ever wondered what an Ikea kitchen might look like if it were assembled in a frying pan, you're in luck. A super cutesy new ad from BBH Asia Pacific…

Ad of the Day: An Esteemed Literary Critic Reviews the Ikea Catalog

Putting furniture through the lens of Goethe and Freud

It has the world's largest print run: a staggering 220 million copies. And yet no literary critics have deemed it worthy of their commentary. Until now. German literary critic Hellmuth Karasek lowers…

Ad of the Day: Ikea Fills a Jungle Kitchen With Monkeys Just to See What Will Happen

Mother's menagerie

This Ikea ad is as much fun as a kitchen full of monkeys. In fact, it is a kitchen full of monkeys. Plus some tropical birds, snakes, a deer and an…

Here’s How to Make Your Marketing War Room More Zeitgeist Than Zombie

Real-time efforts must be perpetual, not pop up

In the 2000s we built media labs. In the 2010s we've built "live rooms"—much heralded pop-up work spaces in which brands and agencies sift through the noise of real-time data. Shenan…

This Ikea Pop-Up Store Serves Breakfast in Bed to Lucky Londoners

Get a little closer to those bedroom products

Last month, Ikea launched an online wedding service. Now, it's one step closer to offering the full honeymoon package, with a stunt that will bring breakfast in bed to guests…

Ikea Gets Into the Wedding Business, Promising to Marry People via Webcam

They're only joking (kind of)

If your dream wedding includes getting married via webcam, you should sign up for Ikea's newest service. The Swedish furniture chain has launched "Wedding Online," a (somewhat) tongue-in-cheek site that lets…

Ikea Brightens Up Little Corners of the World in These Fun Print Ads

An oasis of color

Ikea nicely contrasts its colorful design sense with the drabness of the world at large in these print ads from TBWA in Portugal. Apparently, going with Ikea means you get…

Ikea Is Replying to Questions on Facebook With Comical, Pun-Filled Memes

The Shelf Guru is here to help

The viral success of Groupon's Banana Bunker post on Facebook appears to be rubbing off on other brands. See, for example, Ikea Singapore—which has started a whole new Facebook thread…

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