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Topic: Ikea

Ad of the Day: Ikea A family plays musical beds in this cute, insomniacal spot from Sweden

Yes, all right, fine. This advertisement is adorable. Ikea has a pretty good idea what furniture is used for—namely, anything except its stated purpose. Also: finally, a housewares ad that won't…

January 16, 2013, 12:13 PM EST

Top 10 Commercials of the Week: Dec. 28 - Jan. 4 Nike disses the NHL, Fiat raps about motherhood and Pixar goes back to college

This week, cigarettes get tumorous and even more disgusting in a new PSA, Cookie Monster quickly breaks his New Year's resolution and Apple's timing is off in its promotion of…

January 4, 2013, 10:07 AM EST

Ad of the Day: Ikea Neither child nor beast can deny the thrill of cooking, eating and entertaining together

Mother in London launched a new campaign for Ikea in the U.K. and Ireland last week titled "Entertaining." The first spot is a music video called "Playin' With My Friends"…

October 25, 2012, 2:29 PM EDT

Ikea 'Regrets' Airbrushing Women Out of Its Saudi Catalog Now you see her, now you don't

Click your way through Ikea's regular catalog and its Saudi catalog, and you will notice something odd: They removed all the women (though not the young girls) from the latter.…

October 2, 2012, 6:26 PM EDT

New Ikea Commercial Is Full of Colorfully Colorful Colors So long, drab white apartment

Is Ikea selling theatrical lighting fixtures now? They're easily the most prominent part of this new British ad from Mother London that shows off the Swedish furniture retailer's colorful (super,…

September 12, 2012, 2:12 PM EDT

Ikea's 2013 Catalog Will Spring to Life Through New App McCann crafts new experience for famed tome

Here's a cool teaser—Google-like in its folksy way of promoting a high-tech initiative—from McCann in New York promoting Ikea's upcoming print catalog and related iPhone/iPad app. (The narrator sounds like…

July 24, 2012, 11:18 AM EDT

Ikea Now Brewing Its Own Beer Furniture maker's march to world domination continues

Ikea is selling its own beer at its retail stores in Britain, because manufacturing furniture, gross meatballs and entire suburbs wasn't enough to satisfy its Norse megalomania. They call the…

July 17, 2012, 2:51 PM EDT

Ad of the Day: Ikea McCann imagines a world without textiles in a teaser for the forthcoming catalog

Maybe it took the right kind of client to get the juices flowing from the younger creative ranks at McCann in New York, whose output has been conspicuously low profile…

July 13, 2012, 12:28 PM EDT

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