Topic: IEG Consulting
Type
Mercedes Revs Up High-Octane Super Bowl Appearance
Automaker could reap as much as $16 million in media exposure
With a record eight automotive brands set to air spots in CBS’ broadcast of Super Bowl XLVII, the battle for hearts and minds will be more heated than ever. But…
New Title Game Sponsorship Could Cost Up to $35 Million
IEG, Kantar clients will pay twice as much to back 2015 college football championship
With just hours to go before No. 1 Notre Dame and No. 2 Alabama clash in the BCS National Championship Game, researchers are already eyeing the inherent value in sponsoring…
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