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Apple, Amazon and Google Go After Business Customers To compensate for slower consumer growth?

After years of triumph in the consumer marketplace, tech giants Apple Inc., Amazon.com Inc. and Google Inc. are boosting efforts to court the business sector. Bloomberg reported that Apple, which expects…

August 26, 2014, 3:21 PM EDT

Marketers Pick Apart Google's Twitch Purchase Reported $1 billion deal is huge for the search giant

The Internet-based video game ad space has had its shares of ups and downs—as the likes of Zynga have seen revenues plummet. But marketers are not going to give up…

July 25, 2014, 4:07 PM EDT

Can Brands Ride the Next Wave of Fitness Apps and Wearables? Data reups branded health investments

A new set of investments from big-name brands Nike, The North Face and Tory Burch are bringing some much-needed utility and appeal to mobile apps that keep them afloat. Once considered…

July 20, 2014, 6:07 PM EDT

Adobe-SAP Deal Brings Ads and CRM Together Still work to be done, analyst says

The Adobe-SAP deal announced today will likely have significant advertising, mobile marketing ramifications and customer relationship management for their brand clients. Adobe serves names such as Hyatt, Comcast and Scottrade,…

March 25, 2014, 4:11 PM EDT

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