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Topic: Ice Cream

A Fascinating, Step-by-Step Look at How This Trippy, Drippy Ice Cream Logo Was Designed

Cool use of negative space

The process of logo design is pretty intriguing, particularly when a designer takes you step by step through the development of a mark. The video below is a great example,…

Ben & Jerry's Has Brought Back Apple's '1984' as a Burrito Anthem for Stoners

Will this be the official snack of 4/20?

Parodies of Apple's "1984" continue to surface at the oddest of times—such as 4/20, America's unofficial day of marijuana appreciation. Ben & Jerry's has created the spot below to celebrate the…

Top 10 Branded Videos: Ben & Jerry's Spells Out Its Commitment to Fair Trade

Packs a punch in 19-second clip

Ben & Jerry's has a fun twist to show you where its products come from. The ice cream brand grabs a spot on this week's Adweek/VidIQ top branded video chart…

Is Apple or Pumpkin the Ultimate Fall Flavor? Vote Your Allegiance at Dairy Queen

A duel between Blizzards, and towns

It's getting real at Dairy Queen this month, as the venerable fast-food chain stages an online battle between two of its Blizzard frozen treat flavors for autumnal supremacy. The showdown: apple…

This 8-Minute Ice Cream Ad, With a Lesbian Love Story and Lily Allen, Is the Sweetest Ever

Advantage Cornetto

You might want to grab a snack and get comfortable, because Cornetto's newest ad is an eight-minute short film that is totally worth the watch. As with its other long-form…

Fun Prank or Abuse of Power? Cops Pull Over Drivers to Give Them Ice Cream

Not everyone's cool with ad featuring real deputies

Their intentions were good, but this ad about real police stopping motorists to give them free ice cream has left some critics saying the feel-good attempt is little more than…

Klondike Bar Plays Doctor With a Hot Candy Nurse, and a New Product Is Born

Sex sells, even with ice cream

Best ice-cream bar ever conceived? That would be the Klondike Kandy Bar, born an indeterminate number of months after an illicit tryst between a regular Klondike Bar and a tall,…

This Romantic Ice Cream Ad Got 26 Million Views Without You Noticing

Cornetto's sweet short film about teen love

You've seen most of the big viral ads of the year, but not this one—because it was made for the Turkish market by Unilever's Cornetto ice cream brand. It's a…

Carl's Jr.'s Strawberry Pop-Tart Ice Cream Sandwich Gets a Fittingly Epic Debut Ad

The final frontier?

You would think the epic-ness of a Strawberry Pop-Tart Ice Cream Sandwich would speak for itself. But just to be safe, Carl's Jr. has layered its new ad (via 72andSunny)…

Uber Orders Ice Cream Trucks in 33 Cities

Ploy will brand car service app in 3 new markets

In this heat, what's a better ice-breaker than ice cream? Uber, the mobile app that helps folks line up cars for hire, tomorrow will offer consumers the chance to request that…

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