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IBM's Long-Form Content Shows Its Technology in Action Ogilvy's short films include a poignant one about the elderly

IDEA: Technology for elder care has come a long way since "I've fallen … and I can't get up!" IBM is pioneering sensors that monitor seniors' homes in real time—temperature,…

March 25, 2013, 10:02 PM EDT

Native Ad Economics How three publishers made custom advertising pay off

Call it custom content, sponsored stories, native ads—publishers from Wired to BuzzFeed are chasing gold in ads that look and read like edit to rid themselves of dependence on the…

January 15, 2013, 6:03 AM EST

Eight Digital Trends to Watch in 2013 Look for Amazon to pounce, two-screen viewing to take hold and Pinterest to be bought

Making predictions in digital media can be a dangerous game. Conjecture such as "2006 is going to be the year of mobile" come to mind. How many of us this…

December 31, 2012, 12:05 AM EST

Lenovo Picks We Are Social as Global Lead Computer giant seeks 'conversational marketing'

Lenovo has selected We Are Social to be the computer giant's global lead for social media marketing and advertising. New York-based We Are Social said it beat out three competitors…

December 6, 2012, 5:49 PM EST

IBM: Mobile Sales Jump 63%, Social Commerce Slips Black Friday big for Apple, less so for Facebook and Twitter

With Apple's iPad and iPhone dominating activity, mobile sales on Black Friday hit 16 percent, according to a report from IBM, representing 63 percent growth compared to 2011. And in…

November 26, 2012, 12:08 PM EST

Portrait: Hush A design company translates conceptual thinking and marketing strategy into visual experiences.

Specs Who Standing: creative partner David Schwarz (left), creative director Jodi Terwilliger. Sitting: creative partner Erik Karasyk (left), head of production Ryan McGrath What Design company Where Brooklyn offices Hush not only heightened the competition on the court…

November 8, 2012, 6:44 AM EST

Inside IBM's U.S. Open Digital Expo Heineken and Xerox also serve Twitter winners

During a rain-soaked evening this week in Flushing Meadows, Queens, N.Y., middle school kids took shelter while playing with IBM’s billboard-sized “Game Changer Interactive Wall” touch screen, which was found…

September 6, 2012, 12:21 PM EDT

Ogilvy's E-Commerce Unit Gets Tech Partner IBM will supply analytics, cloud technology

A key Ogilvy & Mather client has become a partner in the agency’s e-commerce practice. IBM has agreed to supply the analytics and cloud technology for eCommerce@Ogilvy, a relatively new unit…

September 6, 2012, 11:37 AM EDT

Israel's Silicon Wadi How booming Web ventures are transforming hip, arty Tel Aviv into a top city for startups

Avishai Abrahami sits on the rooftop patio of his five-year-old Web company, Wix.com, contemplating the scene below. The Mediterranean Sea gleams in the late afternoon sun, shedding rays on the…

September 4, 2012, 6:20 AM EDT

CEOs Get(ting) Social, Per IBM Study Data divides top execs from the rest

The hierarchy of customer interaction methods starts with face-to-face, followed by websites, channel partners, call centers, traditional media, advisory groups and finally, social media. That won’t be the case in…

May 22, 2012, 12:00 AM EDT

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