Topic: Iab
LUMA Partners founder and CEO Terence Kawaja has long been the grand organizer of the ad tech market. His LUMAscapes have become the most recognizable and easily referencable maps of…
Is your campaign digital enough? The Interactive Advertising Bureau this morning published a study that doesn't just tell advertisers to move more dollars online; it tells you how much to…
Anna Bager is vp and gm for the Interactive Advertising Bureau’s Mobile Marketing Center of Excellence. In that role, she tackles fundamental tasks like developing core metrics and standard ad…
Are we ever going to catch up to Asia? It’s a refrain heard far more frequently on our shores in recent years. Take automobiles. The Detroit versus Tokyo battle has resulted…
In the digital ad world, 2013 is thought to be the year the medium finally "grows up" and publishers start only selling ads people can actually see. That is, this…
Is it possible that the Facebook IPO really happened in 2012? Why does it feel like it was five years ago? In a medium that moves at a dizzying pace,…
Internet ad spend grew 18 percent year-over-year to nearly $9.3 billion during the third quarter, per the Interactive Advertising Bureau's U.S.-based numbers announced today. The sum figure represents a 6…
So much for the on-the-go consumer disrupting where most marketing occurs. Actually, 63 percent of video streaming on mobile phones happens when folks are in their homes, per research from the…
Remember how you used to say it was just as much fun to watch your big brother play Nintendo as to play yourself? That’s now a very successful business model. According…
In early 2013, the online ad industry will finally rally around the concept of viewable impressions—just don’t expect everyone to hop on board at once. As part of the Making Measurement…
