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Topic: Iab

Study: Auto Shoppers 71% More Influenced by Digital Ads Mobile and video make big impact, says IAB

Of the millions of American consumers planning to soon buy an automobile, 21 percent say that digital advertising will affect their purchase decision, says a joint report from the Interactive…

January 13, 2014, 10:00 AM EST

Peter Naylor Tapped to Lead IAB’s Publisher-in-Residence Effort Former NBCU exec will look to bring an insider's perspective to organization

Peter Naylor is the the Interactive Advertising Bureau’s first publisher-in-residence. The longtime digital sales executive, who left NBCUniversal last month, has been tapped to serve in a new consulting role within…

November 12, 2013, 1:00 PM EST

The Big Guys Want the Spotlight at Next Year's NewFronts Per IAB memo, the founding partners seek more control

The biggest companies in Web video are looking to assert more influence over the scheduling strategy for next year's Digital Content NewFronts. According to a memo from the Interactive Advertising Bureau,…

October 17, 2013, 5:00 AM EDT

The Amount of Questionable Online Traffic Will Blow Your Mind The World Wide rip-off

A few weeks ago, Lindsay Buescher, senior manager, analytics at Carat, read an article on Adweek.com about a company called FreeStreams.com that was pumping up its traffic by enticing Web…

October 13, 2013, 11:05 PM EDT

IAB Study: Online Ad Revenue Continues Double-Digit Growth Report shows explosive mobile growth

Here's some good news for the digital media industry: revenue from online advertising saw double-digit growth in the first six months of 2013, compared to the same period last year,…

October 9, 2013, 11:04 AM EDT

Xbox Makes Bold Push to Own Living Room Upcoming Microsoft gaming console promises to make TV personal like phones

Microsoft has made a bold move toward controlling consumers' relationship with television, while potentially reshaping the living room entertainment and ad experience with the upcoming launch of the Xbox One…

September 23, 2013, 4:05 PM EDT

The Definition of Advertising Has Never Been More Unclear Source of both opportunity and crisis

For most of the past 100 years, if a marketer said he needed a new advertising campaign, everybody knew what that meant. The machine turned on. The marketer called the…

September 16, 2013, 11:29 AM EDT

Global Ad Buys Might Finally Become a Reality Marketing across borders

When the holding companies Publicis and Omnicom announced last month they were joining forces to form the world’s largest ad agency group, they called it “a new company for a…

August 18, 2013, 10:26 PM EDT

IAB: NewFront Deals Coming, Just Not Right Away Survey says buyers see big value, but TV gets to go first

Aside from an AOL deal allegedly closed during the company's NewFront, the Web video ad market has been relatively quiet of late. And despite much talk that Web video companies…

August 8, 2013, 10:00 AM EDT

Ad Nets Adopt Best Practices to Stop Online Piracy Move follows White House push for voluntary industry action

Google, Yahoo and six of the nation's largest ad networks have committed to a set of best practices aimed at stopping online piracy and counterfeiting by cutting off the flow…

July 15, 2013, 12:16 PM EDT

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