Topic: IAB Agency Advisory Board
New IAB report spotlights trend
By Randall Rothenberg on Jun. 14, 2015 - 8:42 PM EDT
Today's consumer is crossing screens, jumping between smartphones and laptops and smart TVs, watching short- and long-form video at a steady clip, and consuming news, information and entertainment at a…
Randall Rothenberg on the divide that still exists between Silicon Valley and Madison Ave.
By Randall Rothenberg on Oct. 1, 2012 - 11:32 AM EDT
This summer, I hosted a trip for Madison Avenue’s digital elite—and Brooklyn’s too—to meet the leaders of Silicon Valley on the tech industry’s Northern California turf. The idea was to…