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Topic: I Want You

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Why Licensed Music Matters to Brands Like Hyundai and Chobani Listen for Bruno Mars, Bob Marley and Joan Jett

Even though classic rockers like Led Zeppelin and Bob Dylan have finally warmed to licensing their songs to brands, marketing chiefs remain picky about when and how to use music…

September 22, 2014, 3:45 PM EDT

Chobani Mixes a Bear With Bob Dylan in Its Super Bowl Ad 'Ransacked' is first big ad from Droga5

Chobani's foray into the Super Bowl mixes a bear with Bob Dylan. In "Ransacked," the first ad from new lead agency Droga5, the bear ambles into a country store in a…

January 28, 2014, 12:51 PM EST

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