Topic: Hyatt

Why an Agency Founder Dropped His Ph.D. Ambitions to Tackle Marketers' Real-World Challenges

From a beach in the deep South

Specs Who From left: CCO Scott Seymour; president, CEO Kevin Meany; creative strategy and ideation vp Larry McGearty What Promotion-driven marketing services agency Where Hilton Head, S.C. After college, Kevin Meany took a break…

This Texas-Based Agency Sets Up Shop in a Bar

Proof Advertising remains rooted to Austin

Specs Who Executive creative director Craig Mikes (l.) and president Bryan Christian What Full-service agency Where Austin, Texas Some of Proof Advertising's most creative work takes place at Proof Annex, its bar running through…

Adobe-SAP Deal Brings Ads and CRM Together

Still work to be done, analyst says

The Adobe-SAP deal announced today will likely have significant advertising, mobile marketing ramifications and customer relationship management for their brand clients. Adobe serves names such as Hyatt, Comcast and Scottrade,…

Hyatt Hotels Combines Facebook With Snail Mail

Chain tests utility-minded Postagram app

Hyatt House is testing a Facebook-enhanced system called Postagram that prints postcards. Through Aug. 15, the hotelier is encouraging guests to personalize up to two complimentary postcards via a Facebook app…

Women Give Hyatt an Earful Via 'Listening Loop'

Hotel rethinks its rooms, ads based on feedback

Hyatt is making its first outreach to female travelers as part of a broader behavioral shift in how the hotel operator views marketing. While the new campaign has traditional, targeted media,…

Spurlock Takes on Branded Content

'Super Size Me' creator discusses latest film project

“Super Size Me” may have triggered interest among marketers in Morgan Spurlock’s latest film—“Pom Wonderful Presents: The Greatest Movie Ever Sold”—but it also scared plenty away. In fact, nearly 600…