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Adobe-SAP Deal Brings Ads and CRM Together Still work to be done, analyst says

The Adobe-SAP deal announced today will likely have significant advertising, mobile marketing ramifications and customer relationship management for their brand clients. Adobe serves names such as Hyatt, Comcast and Scottrade,…

March 25, 2014, 4:11 PM EDT

Hyatt Hotels Combines Facebook With Snail Mail Chain tests utility-minded Postagram app

Hyatt House is testing a Facebook-enhanced system called Postagram that prints postcards. Through Aug. 15, the hotelier is encouraging guests to personalize up to two complimentary postcards via a Facebook app…

June 27, 2013, 12:00 AM EDT

Women Give Hyatt an Earful Via 'Listening Loop' Hotel rethinks its rooms, ads based on feedback

Hyatt is making its first outreach to female travelers as part of a broader behavioral shift in how the hotel operator views marketing. While the new campaign has traditional, targeted media,…

March 6, 2013, 2:35 PM EST

Spurlock Takes on Branded Content 'Super Size Me' creator discusses latest film project

“Super Size Me” may have triggered interest among marketers in Morgan Spurlock’s latest film—“Pom Wonderful Presents: The Greatest Movie Ever Sold”—but it also scared plenty away. In fact, nearly 600…

April 14, 2011, 2:35 PM EDT

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