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Topic: Hunger Games

Hunger Games Campaign Brings Rebel Salute to Billboards Worldwide

For final installment, revolution is everywhere

The Hunger Games: Mockingjay Part 2, the next installment in the blockbuster movie series, will hit theaters in the fall, and by then, we'll all be revolutionaries. That's the idea behind…

How Brands and YouTube Stars Are Hooking Up to Reach Millions of Millennials

5 case studies in marketing with original video content

It wasn't that long ago that marketers thought they were hip to YouTube by posting their TV commercials to the site and eking out a few extra eyeballs. But with…

Watson Design Group Turns Films Into Rich Interactive Online Experiences

Boutique uses creativity, collaboration and gut instincts to create websites

Specs Who Jordan Cuddy, vp, production; Fernando Ramirez, founder and chief creative director; hleb marholin, creative director What Digital creative shop Where Los Angeles In 2004, Watson Design Group chief creative director Fernando Ramirez…

Alibaba Is in Talks With U.S. Movie Studios to Stream in China

Goes shopping for rights after big IPO

Alibaba founder Jack Ma, fresh off his company's record-breaking $22 billion public stock offering, is shopping for U.S. movies to stream online in China. Ma and a group of Alibaba…

YouTube Stars Plunge Into The Hunger Games' Fictional Universe to Market Latest Film

Google and Lionsgate blur fact and fiction

Google and Lionsgate have teamed up for an innovative marketing campaign to promote The Hunger Games: Mockingjay, Part 1. Using YouTube Space LA and Google's Art, Copy & Code project—which…

Kneel Before Panem and Its Fantastic Propaganda for the Next Hunger Games

7 posters and a warning from the president

The Panem propaganda machine is officially cranking up for The Hunger Games: Mockingjay Part 1. Seven beautiful posters, each honoring a different district from the movie, and an ominous announcement…

Jennifer Lawrence Meets Judi Dench in Adweek's Movie Trailer Mashup [Video]

Delivery Man, Detroit Unleaded and Frozen also released this weekend

As Hunger Games: Catching Fire lights up the box office this weekend, recall 2007's The Golden Compass. This was the movie version of the first installment of His Dark Materials,…

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