humor marketing | Adweek humor marketing | Adweek

Topic: humor marketing

Do This to Make College Kids Remember Your Ad They like ads that make them laugh and value companies that give back, study says

If you want to get into college kids' limited coffers, you might want to make them LOL. Eighty percent of higher-education students remember ads that make them laugh, says research…

September 24, 2013, 11:00 AM EDT