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Topic: Hulu

Binge Viewing, Cord Cutting and Streaming Platforms Are All the Rage at NATPE

‘The syndicated model is broken’

Some hot issues are sure to be addressed at the annual National Association of Television Program Executives gathering this week in Miami—among them, cord cutting, binge viewing, social media and…

Hulu's Revenue to Pass $1 Billion This Year

CEO Mike Hopkins puts subscriber numbers at 5 million

Hulu has had a solid year: the multiple-broadcaster joint venture is on track to break $1 billion in revenue for its owners this year, thanks in large part to the…

The Number of Online Video Ads Is Up 205% in the Last Year

Manufactured viewing and false impressions

According to comScore, the audience for online video has grown 4 percent over the past year. The number of video ads? Up 205 percent.  Illustration: Kali Ciesemier  Sure, people are watching a…

The Top 20 Tumblr Ads of the Year

Buzziest brand promos revealed

When Tumblr introduced in-stream sponsored posts last spring, skeptics predicted millennials would flee. But the blogging site soared to 47 million visitors in October, up 42 percent since the ads…

Hulu Gets a Brand for One of its 'Brand-Contingent' Series

Campbell's Chunky Soup will sponsor Jay Mohr game show

In completely appropriate news, Money Where Your Mouth Is, a new 15-minute game show on Hulu, officially got a 10-episode order because it was able to secure a sponsor, Campbell's…

Hulu’s Original Content Strategy Continues to Progress Steadily

Despite significant changes in the company

More than any other streaming service in the multiplatform business, Hulu represents a wealth of opportunities, at least if you ignore the constant is-or-isn’t-it-for-sale buzz. The company is majority owned…

Hulu Names Mike Hopkins CEO, Forssell Out

Interim chief to leave the company

As reported, Hulu has struck a deal to make former Fox Networks Group president of distribution Mike Hopkins its new CEO, effective immediately. Less expectedly, interim CEO Andy Forssell will…

Fox's Distribution Head Mike Hopkins May Succeed Andy Forssell as Hulu CEO

Deal rumored to be close

Per a report from Bloomberg last night, Fox Networks president of distribution Mike Hopkins is close to being named CEO of Disney/21st Century Fox/Comcast joint venture Hulu. After founder Jason…

Sports Illustrated Is Testing a New Type of Paywall

What’s more valuable, time or money?

Sports Illustrated is testing a paywall that lets readers access its print articles early if they watch a 30-second video ad first. The provider is Selectable Media, which has been testing…

Ad Agencies Flock to MIPCOM in Search of Branded Content

The face of the global programming bazaar keeps changing

Jeffrey Schlesinger, president of Warner Bros. Worldwide Television, first noticed the changing vibe at MIPCOM a few years back. The global programming bazaar held every fall in Cannes, France, had…

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