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Topic: Hulu

Hulu Is Open for Programmatic Advertising Starting Today

Despite ad-free option, it remains committed to ad sales

When Hulu launched an ad-free version of its streaming service last month, CEO Mike Hopkins vowed that it was "not our exit from the ad business by any stretch" and that…

How Marketers Can Avoid Getting Stuck in a ‘Badvertising’ Rut

Eschew zombie retargeting, embrace audience and context

Most of the digital ad industry's concern for more than a year has coalesced around two major obstacles: ad fraud and viewability. Advertisers are concerned whether ads they pay for…

Hulu Finally Launches Ad-Free Version, Priced at $11.99 a Month

But 'advertising will continue to be central to our business,' CEO says

Hulu has been working steadily over the past year to close the gap with Netflix, and now the company has unveiled a true game changer in its battle with other…

Hulu Teams With Facebook's LiveRail and Oracle to Sell Ads This Fall

Tests programmatic advertising waters

After emulating traditional, linear TV networks by returning to a weekly release schedule for its new series, Hulu is also following their lead when it comes to advertising. The streaming-video service,…

Hulu Will Release Its New Series Weekly, Not All at Once

You won't be able to binge-watch The Mindy Project

Hulu has made some huge swings in the past year to keep pace with Netflix and Amazon, and now the streaming service has decided to set itself apart from its…

Mindy Kaling: Moving From a Major Network to Hulu Has Been 'Strange and Nice'

Getting creative freedom, not changing process

During The Mindy Project's first two seasons on Fox, the greatest cheerleader for Mindy Kaling's comedy was the network's then entertainment chief, Kevin Reilly. But when Reilly left Fox in…

How to Be Unstoppable: Inside the Creative Mind of Mindy Kaling

She's written 50 scripts and two books without getting out of bed

Earlier this year, in her well-received Super Bowl ad for Nationwide, Mindy Kaling thought she might be invisible. Hardly. As one of Hollywood's major creative forces, she's never been more…

Hulu Is Suddenly Considering an Ad-Free Option

The pricier service could reportedly launch this fall

Hulu has taken some gigantic swings in the past year, making a huge splash with original and acquired series as it tries to compete with Netflix and Amazon. But the…

South Park's Trey Parker and Matt Stone Sign Lucrative Extension With Comedy Central, Hulu

Deals secure the show through 2019

Unlike death-prone Kenny, it seems that South Park will live forever. The show is going to air for at least another five years—which will take it through Season 23 in 2019—thanks…

Showtime and Hulu Explain Why Their Brands are Pulling Double Duty

Two names, four products: will it confuse consumers?

Do you use Hulu, or Hulu? And do you subscribe to Showtime, or Showtime? No, those weren't typos. The two words I repeated in the previous paragraph are actually referring to…

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