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Topic: Hulu

Maleficent Director Says Users Connect to Characters, Not Devices

PJ Pereira and director Robert Stromberg discuss the making of Intel’s What Lives Inside

As more brands turn to content to engage consumers, the line between traditional and branded forms of entertainment—articles, songs or even feature-length films—gets blurrier by the day. At the same…

At the Hulu NewFront, TV and Food Are on Demand [Video]

Sam Thielman gets a taste of things to come

The new CEO puts on a good show and introduces intriguing marketing opportunities.

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