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Topic: Hugo Boss

Dapper Yacht Stuntman Climbs 30-Meter Mast for Hugo Boss

Also, 'yacht stuntman' is apparently a thing

It would take a particularly buoyant mental state to decide that sprinting up the sail of a fast-moving yacht and then jumping off of it for no apparent reason (or…

Something in the Air

In a growing trend, retailers are perfuming stores with near-subliminal scents. Call it branding's final frontier

In 1921, Coco Chanel was preparing to take the wraps off her first commercial fragrance. She had already contracted the most renowned perfumer in Europe to create her No. 5…

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