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Topic: Huggies

Hey Marketers, Latina Moms Aren't as Conservative as You Think New research from The Mom Complex reveals more outgoing traits

The Mom Complex, a unit of The Martin Agency that focuses on how to market to mothers, recently turned its attention to Latina moms, which represent a fifth of all…

October 11, 2013, 11:49 AM EDT

The Courage to Advertise Without Female Stereotypes How brands like Huggies, Tide and Target go beyond the clichés

Quick: picture a “mom.” Fifty years ago, advertisers and their agencies envisioned a domestic dervish spinning through her kitchen, preparing supper with one hand while waxing the floor with the…

February 25, 2013, 12:03 AM EST

The Demise of the Doofus Dad in Ads A backlash against the bumbling father figure is paving the way for the Superdad

Picture it: A dad strolls down Main Street. His wide-eyed, 10-month-old daughter, perched in her stroller, giggles and coos. It’s a fall day—not too hot, not too cold. Yet a…

June 11, 2012, 12:03 AM EDT

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