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Topic: Huggies

Hey Marketers, Latina Moms Aren't as Conservative as You Think New research from The Mom Complex reveals more outgoing traits

The Mom Complex, a unit of The Martin Agency that focuses on how to market to mothers, recently turned its attention to Latina moms, which represent a fifth of all…

October 11, 2013, 11:49 AM EDT

Huggies Makes Pregnancy Belt for Men So They Can Feel Their Baby Kicking Moms no longer have all the fun

Huggies and Ogilvy & Mather Argentina made a belt for men that allows them to feel their unborn baby's kicks. The belt is synced up with the real-time movements of…

June 13, 2013, 11:10 AM EDT

Huggies App Sends You a Tweet Whenever Your Kid Pees in His Diaper Parenting awards await

Today in useless marketing-driven product innovations, we have Huggies TweetPee, a little sensor dreamed up by Ogilvy Brazil that affixes to your baby's diaper, syncs with an app and tweets…

May 8, 2013, 1:15 PM EDT

The Courage to Advertise Without Female Stereotypes How brands like Huggies, Tide and Target go beyond the clichés

Quick: picture a “mom.” Fifty years ago, advertisers and their agencies envisioned a domestic dervish spinning through her kitchen, preparing supper with one hand while waxing the floor with the…

February 25, 2013, 12:03 AM EST

The Demise of the Doofus Dad in Ads A backlash against the bumbling father figure is paving the way for the Superdad

Picture it: A dad strolls down Main Street. His wide-eyed, 10-month-old daughter, perched in her stroller, giggles and coos. It’s a fall day—not too hot, not too cold. Yet a…

June 11, 2012, 12:03 AM EDT

Huggies Flunks Dad Test, Alters Campaign We're not idiots, fathers tell Kimberly-Clark

Huggies has pulled ads from its Facebook page after folks got cranky over the Kimberly-Clark brand's "Dad Test" campaign. A rash of complaints slammed the work for depicting fathers as…

March 13, 2012, 9:32 AM EDT

Huggies ad freezes kid's trail of destruction

JWT New York pulls off a neat trick with this visually stunning Huggies spot, managing to be both high-concept and lowbrow at once, with a humorous mock apology at the…

January 6, 2011, 11:40 AM EST

Huggies ad visits theme park of parenthood

Huggies depicts the emotional experience of parenting as an amusement park in this lavishly detailed new commercial from Ogilvy South Africa. Some parents might disagree that childrearing is an…

October 4, 2010, 3:31 PM EDT

Fashion-challenged babies try Huggies jorts

The cut-off jean-shorts fad may have lost its cool factor among adults, but Huggies has rolled out a denim-pattern diaper for its less fashion-conscious babies. Apparently, Huggies fought with…

May 28, 2010, 7:51 AM EDT

Huggies ads capture babies' crapping faces

Ogilvy Brazil gets down to the nitty-gritty of diaper advertising with Huggies print ads showing babies giving their most determined pooping faces. The copy reads, simply, "Anytime. Anywhere." The…

July 29, 2009, 5:35 PM EDT

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