Topic: Huggies
Today in useless marketing-driven product innovations, we have Huggies TweetPee, a little sensor dreamed up by Ogilvy Brazil that affixes to your baby's diaper, syncs with an app and tweets…
Quick: picture a “mom.” Fifty years ago, advertisers and their agencies envisioned a domestic dervish spinning through her kitchen, preparing supper with one hand while waxing the floor with the…
Picture it: A dad strolls down Main Street. His wide-eyed, 10-month-old daughter, perched in her stroller, giggles and coos. It’s a fall day—not too hot, not too cold. Yet a…
Huggies has pulled ads from its Facebook page after folks got cranky over the Kimberly-Clark brand's "Dad Test" campaign. A rash of complaints slammed the work for depicting fathers as…
JWT New York pulls off a neat trick with this visually stunning Huggies spot, managing to be both high-concept and lowbrow at once, with a humorous mock apology at the…
Huggies depicts the emotional experience of parenting as an amusement park in this lavishly detailed new commercial from Ogilvy South Africa. Some parents might disagree that childrearing is an…
The cut-off jean-shorts fad may have lost its cool factor among adults, but Huggies has rolled out a denim-pattern diaper for its less fashion-conscious babies. Apparently, Huggies fought with…
Ogilvy Brazil gets down to the nitty-gritty of diaper advertising with Huggies print ads showing babies giving their most determined pooping faces. The copy reads, simply, "Anytime. Anywhere." The…
Over at Adweek.com, Eleftheria Parpis is less than enamored by this Huggies spot from JWT featuring an expecting couple who can only say "me" (the wife) and "you" (the husband).…
This Huggies ad from JWT might have worked better if they'd dressed babies up in business clothes and let them toddle around to their heart’s content. As it is, it…
