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Topic: htc

Deutsch L.A. Lands HTC North America Previously handled by Ogilvy

HTC America has returned to Deutsch L.A. after the smart phone manufacturer left Ogilvy & Mather L.A. late last year. Deutsch was originally awarded the North American business in August of…

March 24, 2014, 12:23 PM EDT

Google Interface May Change Smartwatch Game Wearable software becomes available to developers

Google doesn’t just have one smartwatch in the works—it has a number of new wearables designed by a variety of electronics makers and fashion companies. The Mountain View, Calif.-based tech giant…

March 18, 2014, 3:29 PM EDT

Times Square Plus Facebook and WeChat Equals 54,000 Photo Submissions for HTC Electronics seller likes results from unusual effort

Brands don't typically allow campaign metrics to go public unless they've exceeded expectations. With that in mind, HTC today says a just-wrapped 11-week campaign that mixed global social media with…

February 11, 2014, 11:45 AM EST

Are Celebrity Social Endorsements Worth the Big Bucks or the Gamble? The new frontier for firing up a brand

In the brave new world of social media, marketers are doubling down on celebrity endorsements, banking on stars’ earned media mojo to help their campaigns catch fire. Take HTC’s splashy, $1…

September 30, 2013, 9:49 PM EDT

Ad of the Day: Robert Downey Jr. Spits Absurd Non Sequiturs for HTC It's fun—but is it worth it?

You can tell just from the guy's back that it's Robert Downey Jr., but I'm mostly happy to see Jon Polito again after several years of absence from Coen brothers…

August 15, 2013, 3:10 PM EDT

Facebook Mobile Ads May Get Tap-to-Call Feature Big possibilities for Facebook Home

Facebook recently had preliminary talks with a tap-to-call vendor as it considers fleshing out marketing opportunities for brands on Facebook Home, Adweek has learned. While details are scant, a source…

April 18, 2013, 2:44 PM EDT

Funny or Die Preparing Massive Rollout for New HTC Branded Short New Turner partnership gives Web video maker broader reach

Turner announced at last year's upfront presentation that it would take a stake in Web comedy portal Funny or Die, handling the company's ad sales. Now, with the deal done…

April 11, 2013, 1:29 PM EDT

Facebook 'Home' Will Be Great for Ad Data, but Bad for Brand and Media Apps Will it affect marketers' willingness to invest in proprietary applications?

Weaker app presence for brands, and stronger data for Facebook. Those are two key reactions to Facebook's home screen replacer "Facebook Home," which was ceremoniously unveiled today with launch partners…

April 4, 2013, 4:53 PM EDT

Agencies: Facebook's Phone Ambitions Should Improve Ad Targeting Tribal, Organic and Huge weigh in

Whether Facebook dramatically launches a smartphone or more simply announces that it's landed a high-value piece of Android real estate on HTC's mobile devices (those are the main two rumors,…

April 4, 2013, 5:00 AM EDT

First Mover: Trevor O'Brien Deutsch L.A.'s tech honcho still finds time to do some nighttime coding

Specs Age 33 New gig Evp, executive creative technology director, Deutsch LA Old gig Vp, creative technology director, McKinney What does your job entail, exactly? I oversee a team of animators, motion designers, 3-D…

August 9, 2012, 9:42 PM EDT

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