Topic: Hotwire

MediaCom Unit Turns Past Relationship Into New Account marketing leader is ex-Dell

A past relationship has turned into new business for a unit of WPP Group's MediaCom. The unit, Beyond Borders, is now handling media planning and buying responsibilities on job site…

Ad of the Day:

Travel site brings America down to size with 'Map World'

Travel site has always been a down-and-dirty direct response advertiser, hammering home its message of low prices without too much regard for creativity. Now, in a pair of new…