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Topic: Hotwire

MediaCom Unit Turns Past Relationship Into New Account

Indeed.com marketing leader is ex-Dell

A past relationship has turned into new business for a unit of WPP Group's MediaCom. The unit, Beyond Borders, is now handling media planning and buying responsibilities on job site Indeed.com.…

Ad of the Day: Hotwire.com

Travel site brings America down to size with 'Map World'

Travel site Hotwire.com has always been a down-and-dirty direct response advertiser, hammering home its message of low prices without too much regard for creativity. Now, in a pair of new…

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