Topic: Hot Wheels

Hot Wheels Climbs In for Vanguard's Third Fun, Furious Stop-Motion Toy Car Chase

Driven to fantasy

IDEA: Vanguard Pictures won plenty of fans with its first two, unbranded Nitro Warriors films—see them here and here—exquisitely made stop-motion shorts that showed toy cars in wonderfully frenetic car…

Meet the Agency That Dreamed Up Life-Size Hot Wheels

And broke 2 world records in the process

It’s not often that advertisers get to break world records. But when Mistress Creative, a boutique agency based in Los Angeles, was tasked with helping Mattel’s Hot Wheels reach a…

Two cars jump from ramps in a still from a Hot Wheels Ad.

Ad of the Day: Hot Wheels

22 minutes of gnarly race cars, gorgeous terrain, and cheesy dialogue

How much Hot Wheels fantasy can you stand? For the past couple of years, the Mattel-owned brand has focused on appealing to older kids (and maybe a few nostalgic geezers) who…

Red Bull's College Marketing Whiz Strikes Out on His Own

Fights misperception of undergrad audience with a holistic approach

After seven years working for Red Bull, and some two leading North American efforts on the brand’s much vaunted college marketing program, Mike Poznansky is striking out this week to…

Hot Wheels Rolls Out Twitter-Enhanced Vending Machine

Toy brand triples followers in a limited run

Walmart and Toys R Us shoppers may soon marvel at Twitter-enhanced vending machines for Hot Wheels after the car toy brand tested such an apparatus at the Canadian International Auto…

YouTube's 20 Most Watched Ads of 2012

Nike, Pepsi and VW lead the way; Old Spice places most spots overall

Nike, Pepsi and Volkswagen, three global marketers that are old pros at creating blockbuster video content, produced the three most-watched commercials on YouTube this year, according to the video site's…

Top 10 Commercials of the Week: Sept. 21-28

Bacon goes meatless, Apple returns to its roots, and Derrick Rose is on the comeback trail

This week, we got political with Sarah Silverman and boy band Wrong Direction, discovered that our systemic laziness is going to make our children die early, and rooted for an…

Ad of the Day: Hot Wheels

The toy-car brand prepares for a real-life stunt

Hot Wheels is getting larger than life. Mattel's miniature-car brand, more familiar with living rooms than actual race tracks, is set to turn heads with a major real-life auto stunt…