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Topic: Hot Wheels

Hot Wheels Climbs In for Vanguard's Third Fun, Furious Stop-Motion Toy Car Chase Driven to fantasy

IDEA: Vanguard Pictures won plenty of fans with its first two, unbranded Nitro Warriors films—see them here and here—exquisitely made stop-motion shorts that showed toy cars in wonderfully frenetic car…

October 7, 2014, 9:10 AM EDT

Meet the Agency That Dreamed Up Life-Size Hot Wheels And broke 2 world records in the process

It’s not often that advertisers get to break world records. But when Mistress Creative, a boutique agency based in Los Angeles, was tasked with helping Mattel’s Hot Wheels reach a…

September 16, 2014, 1:03 PM EDT

Hot Wheels Rolls a Life-Size Darth Vader Car Into Comic-Con Sure to inspire some heavy breathing

To promote its new line of Star Wars-themed character cars and die-cast ships, Hot Wheels showed up at San Diego Comic-Con this week with a life-size Darth Vader car. The car,…

July 25, 2014, 2:08 PM EDT

Hot Wheels Truck Drives Through Amber Waves of Carpet in Great Ogilvy Ad Off-road delight for the Safari series

Hot Wheels has done a lot of cool advertising lately, but you have to love the wonderful simplicity and craft of this new poster from Ogilvy & Mather in Mumbai…

August 1, 2013, 10:53 AM EDT

Two cars jump from ramps in a still from a Hot Wheels Ad.
Ad of the Day: Hot Wheels 22 minutes of gnarly race cars, gorgeous terrain, and cheesy dialogue

How much Hot Wheels fantasy can you stand? For the past couple of years, the Mattel-owned brand has focused on appealing to older kids (and maybe a few nostalgic geezers) who…

May 13, 2013, 5:07 PM EDT

Red Bull's College Marketing Whiz Strikes Out on His Own Fights misperception of undergrad audience with a holistic approach

After seven years working for Red Bull, and some two leading North American efforts on the brand’s much vaunted college marketing program, Mike Poznansky is striking out this week to…

March 4, 2013, 12:01 AM EST

Hot Wheels Rolls Out Twitter-Enhanced Vending Machine Toy brand triples followers in a limited run

Walmart and Toys R Us shoppers may soon marvel at Twitter-enhanced vending machines for Hot Wheels after the car toy brand tested such an apparatus at the Canadian International Auto…

February 26, 2013, 2:49 PM EST

YouTube's 20 Most Watched Ads of 2012 Nike, Pepsi and VW lead the way; Old Spice places most spots overall

Nike, Pepsi and Volkswagen, three global marketers that are old pros at creating blockbuster video content, produced the three most-watched commercials on YouTube this year, according to the video site's…

December 13, 2012, 6:36 AM EST

Hot Wheels Packages Real Cars Like Toys in Parking Lots A surprise when you return from shopping

Hot Wheels came up with this idea for a great public stunt—assembling giant Hot Wheels boxes around people's cars in parking lots and letting them take pictures of them when…

December 7, 2012, 1:41 PM EST

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