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Topic: Honda

Ad of the Day: Honda Crazy families give RPA's latest holiday spots a healthy dose of dysfunction

At least one person in each of these "Happy Honda Days" holiday ads deserves a big lump of coal. George the grouchy father. Steve's smother—sorry, mother—Nancy. Bratty sister Samantha. Lisa's…

November 28, 2012, 2:17 PM EST

Nissan Hopes Formula 1 Deal Takes Infiniti Beyond Will Nissan's nameplate get good marketing mileage?

Austin, Texas, had nothing in common with places like Valencia, Spain, or Sakir, Bahrain—at least until this past weekend, when the city played host to the 2012 Formula 1 races.…

November 19, 2012, 12:03 AM EST

Honda Fit for Women Is Pink, Dotted With Hearts, and Even Prevents Wrinkles Ladies, what's not to love?

Women, if you have a Bic for Her pen handy, you'll want to jot this down. Over in Japan, Honda is making an adorable little version of its Fit compact…

November 1, 2012, 11:48 AM EDT

Top 10 Commercials of the Week: Sept. 14-21 Jennifer Aniston reveals all, automakers tug at the heartstrings, and a cancer survivor's luck runs out

This week, we discovered that, yes, ordering Internet service can be easier than body-waxing Sasquatch, some people will eat candy that comes from another person's sweaty armpit, and how scary…

September 21, 2012, 11:44 AM EDT

Ad of the Day: Honda How the automaker gave an indie band its big break, and the surprise of a lifetime

Good-deed advertising is frequently a hard sell, but this is an adorable spot from RPA for Honda, showing the automaker secretly booking very, very indie band Monsters Calling Home on…

September 19, 2012, 1:48 PM EDT

Honda's Plug-In Vehicle Gets a Plug-In Billboard to Match RPA turns off some letters to tout energy conservation

Here's a nice outdoor execution by RPA for the all-electric Honda Fit EV, which gets a remarkable 118 mpg. The billboard shows the car plugged into Honda's iconic "H" logo,…

September 10, 2012, 2:03 PM EDT

Ad of the Day: Honda Automaker tracks down the man who tracked down the first U.S. Honda car ever

Whether it was a rusty old clunker or a shiny new convertible, everyone has a special place in their heart for their first car. (I'm still convinced that Saab is…

September 6, 2012, 3:24 PM EDT

Honda's Roomba-Style Robot Cuts Your Grass for You Say hello to Miimo, your new best friend

Finally, a Roomba for your lawn! The Honda Miimo is a robotic lawn mower—the first of its kind, actually—with a self-charging lithium-ion battery, a "continuous cutting system" that keeps the…

August 24, 2012, 8:54 AM EDT