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Topic: Honda

Pepsi, GM Bail on Fox's X Factor

Honda, P&G sign on for season 3

After serving as the flagship sponsor of Fox’s The X Factor for its first two seasons—an agreement that included extensive integrations and interactive elements—Pepsi has passed on a third go-around…

YouTube's 10 Most-Watched Ads in August

Nike, NBC Sports are the big movers in a quiet month

August was a sleepy month for commercials on YouTube, with only five videos posted during the month able to break the 1 million view mark—and two of those just barely. The…

Study: ESPN Fans Big on Cars, Bars

Placed, Inc. survey matches TV outlets with store visits

If you happen to own a car dealership, you could do worse than buy advertising time on ESPN. Same principal applies if you’re a publican or barkeep. According to new research…

YouTube's 10 Most-Watched Ads in July

Dove plays peek-a-boo, literally, resulting in extreme cuteness

Let’s face it: most of us are totally camera shy. Dove makes terrific use of that reality in its latest YouTube hit, which was the top-ranking commercial on YouTube and…

Honda Sends Real-Time Vines to Fans, and Rebecca Black Is Along for the Ride

Kickin' in the front seat

It looks like Rebecca Black finally decided which seat to take—a seat in a Honda. The "Friday" singer just popped up in a Vine video from the automaker—part of a…

Ad of the Day: Honda

W+K's captivating new spot puts the brand's 65-year history in a single engineer's hands

Full disclosure: I have a collection of Transformers toys that is way too large for a sane adult man to reasonably own. And this new Honda advertisement from Wieden +…

How Did Three Incumbent Agencies Hang On to Their Business?

Pitches for Porsche, Honda and HSBC

Historically, incumbents have at best a 10 percent chance of retaining business in review. So when three agencies in the past three months—Cramer-Krasselt, RPA and JWT—cheated death in pitches for…

Horizon Picks Up More Honda Dealer Work

Adds 8 in Phoenix to 49 in Southern California

Horizon has won media planning and buying for a Honda dealer association covering eight dealers in and around Phoenix, Arizona. The independent agency picked up the Valley Honda Dealer Association account…

10-Year-Old Writes Love Letter to Wieden + Kennedy About 10-Year-Old Honda 'Cog' Ad

The spot that keeps on giving

Neil Christie of Wieden + Kennedy in London received the letter below on Monday morning from a 10-year-old girl who seems to have fallen in love with the agency's "Cog"…

AdColony Knows the Secret to Better Click-Through Rates

Ask Coke, Kraft and Honda

Specs Who (l. to r.) Mike Owen, chief revenue officer; Will Kassoy, CEO; Nikao Yang, svp, new business development and marketing What Mobile video ad platform Where Los Angeles offices If you’ve ever noticed…

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