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Topic: Honda

Honda Sends Real-Time Vines to Fans, and Rebecca Black Is Along for the Ride

Kickin' in the front seat

It looks like Rebecca Black finally decided which seat to take—a seat in a Honda. The "Friday" singer just popped up in a Vine video from the automaker—part of a…

Ad of the Day: Honda

W+K's captivating new spot puts the brand's 65-year history in a single engineer's hands

Full disclosure: I have a collection of Transformers toys that is way too large for a sane adult man to reasonably own. And this new Honda advertisement from Wieden +…

How Did Three Incumbent Agencies Hang On to Their Business?

Pitches for Porsche, Honda and HSBC

Historically, incumbents have at best a 10 percent chance of retaining business in review. So when three agencies in the past three months—Cramer-Krasselt, RPA and JWT—cheated death in pitches for…

Horizon Picks Up More Honda Dealer Work

Adds 8 in Phoenix to 49 in Southern California

Horizon has won media planning and buying for a Honda dealer association covering eight dealers in and around Phoenix, Arizona. The independent agency picked up the Valley Honda Dealer Association account…

10-Year-Old Writes Love Letter to Wieden + Kennedy About 10-Year-Old Honda 'Cog' Ad

The spot that keeps on giving

Neil Christie of Wieden + Kennedy in London received the letter below on Monday morning from a 10-year-old girl who seems to have fallen in love with the agency's "Cog"…

AdColony Knows the Secret to Better Click-Through Rates

Ask Coke, Kraft and Honda

Specs Who (l. to r.) Mike Owen, chief revenue officer; Will Kassoy, CEO; Nikao Yang, svp, new business development and marketing What Mobile video ad platform Where Los Angeles offices If you’ve ever noticed…

This Toronto Agency Skipped the Product Placement and Released a Feature Movie

Kokanee beer's entire ad budget

Specs Who Clockwise from top: Partners (creative) Rich Pryce-Jones, David Crichton, Randy Stein, Scott Dube; Bob Shanks, managing partner, business; David Chiavegato, partner, creative What Advertising agency Where Toronto offices Every copywriter wishes he…

RPA Beats Odds to Keep Honda Brand

But shop loses media business, Acura

RPA has beaten the typically poor odds of an incumbent in an advertising review to retain creative responsibility for the Honda brand. The shop, however, lost its American Honda Co. media business…

Honda Is First to Mock Washington and Lincoln in a Presidents' Day Ad This Year

Slow jamming with U.S. icons

Honda gives Abe Lincoln and George Washington the Auto-Tune treatment in this thoroughly anachronistic slow-jam ad for a Presidents' Day sale. I really tried to like this one because of…

Honda Selects Finalists in Ad Review

Four contenders emerge from field of 7

Call them the Honda Four. A quartet of creative agencies has advanced to the final round of Honda’s advertising review. Sources identified the shops as The Martin Agency, Mullen, 72andSunny and…

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