Home Improvement | Adweek Home Improvement | Adweek

Topic: Home Improvement

Ad of the Day: The Year's Sweetest Home Improvement Ad Will Brighten Your Day Joy is one project away

The storytelling is exceptionally strong in "The Perfect Daughter," a Promart Homecenter spot by Fahrenheit DDB in Lima, Peru, that won a silver Lion in Film last week at Cannes. Directed…

June 25, 2014, 10:35 AM EDT

Home-Improvement Chain Makes Delightful Billboards by Fixing Up Small Parts of Buildings Showing, not telling

Here's some more great out-of-home work. German home-improvement chain OBI is advertising its renovation products by actually renovating homes. Well, parts of them. Ad agency Jung von Matt/Elbe measured out billboard-size…

March 4, 2014, 1:28 PM EST

Infographic: Home Improvement Shoppers Use Online Video More Than TV A lot of how-to, but plenty of ads as well

Tremor Video commissioned Millward Brown Digital and Frank Magid Associates to look at two years of online behaviors for two million Americans. Focusing on a subset of home improvement shoppers, the…

February 17, 2014, 7:22 AM EST

Top 10 Commercials of the Week: Nov. 16-23 In our holiday special, brands from Macy's to Coca-Cola find new ways to get in the spirit of the season

This week, Adweek takes a look at the 2012 holiday spots unwrapped by some major brands. From Macy's new take on the beloved classic A Miracle on 34th Street to…

November 23, 2012, 8:20 AM EST

Man Feels His House's Pain in Crazy New Home-Improvement Ad Another strange spot from Hornbach

Hornbach is the world's most outrageous home-improvement advertiser. Every few months, the German chain releases a bizarre new commercial, usually showing the main character experiencing the rush of do-it-yourself construction…

September 21, 2012, 12:45 PM EDT

Impress Your Neighbors With a 3-D Fantasy Garage-Door Mural Fighter jet, wine cellar, stripper pole?

StyleYourGarage.com, a German company that makes "garage billboards printed with images that show exactly what every car owner would like to have in their garage," might not sit well with…

August 17, 2012, 9:37 AM EDT

Ad of the Day: Hornbach DIY projects remain epically inspiring in the German chain's latest surreal and symphonic spot

You might think the sound of a jackhammer crunching through concrete is obnoxious. Wrong, says German home-improvement brand Hornbach. It's music. The building-supplies chain is out with an offbeat new spot…

May 1, 2012, 1:08 PM EDT

Home-Improvement Ad Hits the Nail on the Head in Epic Fashion Hornbach hammers out another gem

German home-improvement chain Hornbach and agency Heimat Berlin build a winning slow-mo fantasy in this new spot, as a middle-aged guy experiences DIY paradise in the split second it takes…

March 9, 2012, 9:23 AM EST

The Spot: Home Makeover Lowe's gets cooler and more contemporary, beginning with a sweeping indie dance number from BBDO

GENESIS: Lowe's wanted a change. The No. 2 player in home improvement had been developing My Lowe's, an online system to help people log their DIY projects and purchases, and…

October 4, 2011, 6:35 AM EDT