Topic: Home Improvement
This week, Adweek takes a look at the 2012 holiday spots unwrapped by some major brands. From Macy's new take on the beloved classic A Miracle on 34th Street to…
Hornbach is the world's most outrageous home-improvement advertiser. Every few months, the German chain releases a bizarre new commercial, usually showing the main character experiencing the rush of do-it-yourself construction…
StyleYourGarage.com, a German company that makes "garage billboards printed with images that show exactly what every car owner would like to have in their garage," might not sit well with…
You might think the sound of a jackhammer crunching through concrete is obnoxious. Wrong, says German home-improvement brand Hornbach. It's music. The building-supplies chain is out with an offbeat new spot…
German home-improvement chain Hornbach and agency Heimat Berlin build a winning slow-mo fantasy in this new spot, as a middle-aged guy experiences DIY paradise in the split second it takes…
GENESIS: Lowe's wanted a change. The No. 2 player in home improvement had been developing My Lowe's, an online system to help people log their DIY projects and purchases, and…
In a famous scene in Mr. Blandings Builds His Dream House, the Myrna Loy character gives the painter elaborately detailed instructions about the color she wants for each room—for…
