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Topic: Home Improvement

Ad of the Day: Kids Fall in Love, and So Do Their Homes, in Sweet Short Film From Lowe's

BBDO's charmed twist on an old love story

Be it ever so humble…  A pair of suburban houses display human characteristics in "House Love," BBDO New York's sweet online video for Lowe's home improvement stores.  Over time, as a love…

Lowe's and BBDO Want to 'Make Your Home Happy' With Help From Talking Animals

Home improvement chain rebrands under new CMO

Talking animals are a reliable comic advertising staple that Lowe's is embracing, with a twist, in its new campaign from BBDO New York, which introduces a new theme, "Make Your…

Ad of the Day: Lowe's Rolls Out 8 More Charming and Useful 'Fix in Six' Vines

DIY tips never looked so good

Is Lowe's "Fix in Six" the best-ever use of Vine by a marketer? You can ponder that question over more delightful creative from the campaign, as BBDO New York has…

Cutest Goth Ad Ever? It's Super Bleak, but You'll Be Smiling by the End

Alienation never felt so good

Ad agency Heimat in Berlin has made the cutest teenage goth ad since Kodak film taught my generation that cheerleaders and dudes in fishnet shirts could be friends. In this spot…

Ad of the Day: The Year's Sweetest Home Improvement Ad Will Brighten Your Day

Joy is one project away

The storytelling is exceptionally strong in "The Perfect Daughter," a Promart Homecenter spot by Fahrenheit DDB in Lima, Peru, that won a silver Lion in Film last week at Cannes. Directed…

Home-Improvement Chain Makes Delightful Billboards by Fixing Up Small Parts of Buildings

Showing, not telling

Here's some more great out-of-home work. German home-improvement chain OBI is advertising its renovation products by actually renovating homes. Well, parts of them. Ad agency Jung von Matt/Elbe measured out billboard-size…

Infographic: Home Improvement Shoppers Use Online Video More Than TV

A lot of how-to, but plenty of ads as well

Tremor Video commissioned Millward Brown Digital and Frank Magid Associates to look at two years of online behaviors for two million Americans. Focusing on a subset of home improvement shoppers, the…

Top 10 Commercials of the Week: Nov. 16-23

In our holiday special, brands from Macy's to Coca-Cola find new ways to get in the spirit of the season

This week, Adweek takes a look at the 2012 holiday spots unwrapped by some major brands. From Macy's new take on the beloved classic A Miracle on 34th Street to…

Man Feels His House's Pain in Crazy New Home-Improvement Ad

Another strange spot from Hornbach

Hornbach is the world's most outrageous home-improvement advertiser. Every few months, the German chain releases a bizarre new commercial, usually showing the main character experiencing the rush of do-it-yourself construction…

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