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Topic: Hollywood

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Facebook Is Struggling to Achieve Marquee Status With Movie Advertisers Marketers are allocating spend across other networks

Facebook fell out of favor with Hollywood more than a year ago, and a sampling of marketers for Academy Award-nominated movies suggests little has changed. Major paid pushes using the…

February 17, 2014, 9:35 PM EST

TV’s Royal Couple Lives On Thanks to Brand Endorsements Lucy and Desi are still with us in ads

If there is one thing more impressive than the popularity of I Love Lucy—which ran for 179 episodes between 1951 and 1957—it is the popularity that endures long after the…

September 19, 2013, 9:45 AM EDT

A Guide to L.A.'s Biggest and Buzziest Shops The SoCal agencies everyone's talking about

1. Gifted Youth Chris Bruss, president; Dal Wolf and Josh Martin, executive producers; Ryan McNeely, creative director Head count 7-20, depending upon booked jobs Clients Pepsi MAX, Old Milwaukee, New Era, GameFly 2. Goodness…

July 7, 2013, 11:09 PM EDT

Toyota Video Has Created 892K Meals for Sandy Victims in the Last Week Cause marketing effort surges

Superstorm Sandy, the near-hurricane that battered the East Coast in late fall 2012, hasn't been on the front pages for months. Toyota gets credit for trying to fix that, as…

June 28, 2013, 4:25 PM EDT

Variety Nixes Daily Edition, Overhauls Weekly Mag Plus: new editorial leadership and revamped website

Just a few months after being sold to Deadline.com owner Jay Penske, Variety is making some big changes. Beginning on March 18, the 108-year-old Hollywood trade publication will no longer…

February 26, 2013, 2:57 PM EST

Some of the Best Movie Campaigns—From Blair Witch to Hunger Games Technology and social media give Hollywood ads real star power

The Oscars are back this Sunday, for the 85th time, and once again the world gets set to witness the motion picture industry honor its best, brightest and most beautiful—while…

February 18, 2013, 7:54 AM EST

Hollywood.com Plans Overhaul Despite competition, new content exec sees hole in market

There's no shortage of celebrity news on the Web, but Michelle Lee, Hollywood.com's new senior vice president of content and editorial director, said she plans to go after a hole…

February 1, 2012, 2:11 PM EST

Fox's Napolean Dynamite from 20th Century Fox
Game of Shows: How Did the Studios Do in the Upfront? The studios and their network siblings are tighter than ever. But is it good for business?

For the new series set to appear on broadcast networks this fall, the odds of survival are grim. Thanks to a highly fragmented audience comprised of increasingly fickle and distracted…

June 1, 2011, 6:59 AM EDT

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