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Topic: Hollywood

How Will Smith Changed His Entire Outlook on Life (and Why He's Sorry for Wild Wild West)

Star tells Cannes audience about his quest to live with purpose

CANNES, France—Even before achieving stardom at an impressively young age, Will Smith learned a lesson that would end up shaping his career while taking decades to truly sink in. It happened,…

Life-Sized Action Figures Are Popping Up Around the World to Promote Overwatch

Boxed statues appear in Hollywood, Paris and Busan

Sometimes, a big video game launch requires something suitably big to promote it. To mark the launch of its long-awaited new title, Overwatch, Blizzard Entertainment has partnered with Droga5 to create…

How the Academy Hopes to Move Beyond the 'Oscars So White' Firestorm

Managing the diversity crisis

During Oscars season, the Academy of Motion Picture Arts and Sciences is used to celebrating achievement in film and putting on a lavish awards show—not managing a public relations nightmare. But…

Inside the Relentless Marketing Push Behind Every Oscar Winner

Film festivals, talk shows and—for Leo—meeting the Pope

In this eventful and entertaining election year, the campaigning is not limited to Hillary and Bernie and Marco and Trump. Also out there stumping—for another high-profile and much-coveted albeit very…

How 'The Martian' Director Ridley Scott Is Shaking Up Movie Marketing

Plus, how he feels about his historic '1984’ Apple spot

More than three decades ago, Ridley Scott's 60-second ad for Apple, "1984," shook up advertising forever and helped establish the Super Bowl as a destination for the most ambitious marketing…

Chanel’s 60-Year-Old Bag Is Still a Paragon of Over-the-Shoulder Fashion

This accessory’s 'simple elegance' has never gone out of style

Coco Chanel once remarked, "I don't do fashion, I am fashion." Few designers could have gotten away with such singular self-aggrandizement, but Chanel had earned the right—with her little black…

Here’s a Look at How YouTube Became an Entertainment Powerhouse

The video site has come a long way from cat videos

Ten years ago, when YouTube made its debut, the video-sharing site was better known for its mindless cat videos than for hosting slickly produced content teeming with talent. Today, social…

Good Storytelling Is the Secret to Happy Clients and Consumers, PMK-BNC CEO Says

Michael Nyman puts brands in the picture

Specs Current gig CEO, co-chairman at PMK-BNC Previous gig CEO, chairman and co-founder at BNC Twitter @Mnymanpmkbnc Age 51 Adweek: What's PMK-BNC's mission? Michael Nyman: We help our clients—whether they are major consumer brands, talent or…

Are Advertising Agencies Glamorous Enough to Attract Hollywood Creatives?

Why some are taking the leap

Creative professionals who just a few years ago would have shunned the agency and branding worlds are working off a new script today, seeking jobs at shops and, in some…

4 Lessons Hollywood Can Teach Brands About Winning Big Audiences

'Think like a marketer, act like a producer'

For decades, marketing has been predicated on interrupting someone else's content. Now, as marketers continue to explore creating content that people want to watch for its own sake, there are…

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