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Topic: Holidays marketing

Home Depot Teams With Uber to Deliver Christmas Trees

Mobile app has a trio of yuletide efforts in the offing

Home Depot has partnered with Uber to deliver Christmas trees tomorrow in the following 10 markets: New York; Philadelphia; Washington, D.C.; Boston; Atlanta; Dallas; Chicago; San Diego; Los Angeles; and…

RadioShack's Holiday Emails Will Change in Real Time

Offers pivot in recipients' inboxes

Attention holiday shoppers, your emails are now targeting you in real time—at least if you've signed up for RadioShack's messages. The electronics retailer will use Movable Ink's technology that allows…

Millennials Are Nearly 4 Times More Likely to Shop on Black Friday Than Boomers

Holidays survey doesn't bode well for economy, but could be good for Groupon, LivingSocial

Baby Boomers are hardly gearing up for Black Friday, while perhaps surprising, more than a quarter of millennials plan to hit the mall hard next week. That's according to DDB Worldwide's new research,…

Infographic: Holiday Guide to Mobile Marketing

Stats show emerging space should be bigger than ever this year

With Thanksgiving only 10 days away, how will mobile will affect in-store and e-commerce sales during the holiday season? The true "Year of Mobile" occurred sometime in the last several…

Adweek's Top 5 Commercials of the Week: Nov. 8-15

Don't look now, but the holidays are upon us. Vote for this week's best spot

Thanksgiving may still be two weeks away, but the trickle of holiday commercials this week became a torrent, especially from retailers in Britain, who take their Christmas advertising responsibilities very…

Retailers Hope to Bag Rivals' Customers on Twitter

Poaching purchasers via social 'conquesting'

Google “conquesting” has long been an e-commerce practice where marketers buy ads targeted at consumers searching for other brands’ products. But for holidays 2013, ’tis the season for poaching customers…

Adweek's Top 5 Commercials of the Week: Nov. 1-8

Love, war, music and plenty of early holiday cheer—vote for the week's best spot

It's been a particularly strong week for commercials. But which one was the best? Below, we've got five great contenders. Was it the latest Call of Duty spot starring Megan Fox…

Toys R Us' Holiday Ads Employ Prankvertising

Element of surprise at center of huge effort

It might still be five weeks before Black Friday, but Toys "R" Us already rolling out a holidays campaign isn't shocking. Better a little bit early than a little bit…

Holiday Retail Season Was Very Merry for Google

New Product Listings Ads buoy search giant, per Adobe study, though mobile still undervalued

Google will report its fourth-quarter earnings next Tuesday, but Adobe has just released a report suggesting that the search giant had a very merry holiday season, with retailers stuffing Google’s…

Mobile Apps Compete for Holiday Downloads

Facebook emerging as key app discovery engine

Christmas morning is a gift to app developers. Once folks unwrap their new tablets or smartphones, among the first things they do is load them up with apps. “My understanding is…

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