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Topic: Holidays marketing

These Data Visualizations Show What Was Hot on Facebook and Instagram Over the Holidays

Christmas sweaters trended

Unsurprisingly, Facebook and Instagram chatter revolved around the holidays in December, with Christmas and New Year's topping the list of hot topics. But there were a few surprises: for one,…

Amazon Has a Great Strategy to Lure Consumers to Echo: Exclusive Holiday Deals

Santa, meet Alexa

Amazon just gave a preview on how it's bringing voice-recognition deals to Black Friday and Cyber Monday. The retail giant today introduced a bevy of discounted holiday offers, which include everything…

Tweet at Sheraton If Your Flight Is Delayed, and You Could Win a Drone

Hoping goodwill fills rooms

Through the end of December, Sheraton wants travelers to tweet with the hashtag #delightdelaysweeps to its Twitter account for the chance to win a bevy of prizes. It's a holiday…

Home Depot Teams With Uber to Deliver Christmas Trees

Mobile app has a trio of yuletide efforts in the offing

Home Depot has partnered with Uber to deliver Christmas trees tomorrow in the following 10 markets: New York; Philadelphia; Washington, D.C.; Boston; Atlanta; Dallas; Chicago; San Diego; Los Angeles; and…

RadioShack's Holiday Emails Will Change in Real Time

Offers pivot in recipients' inboxes

Attention holiday shoppers, your emails are now targeting you in real time—at least if you've signed up for RadioShack's messages. The electronics retailer will use Movable Ink's technology that allows…

Millennials Are Nearly 4 Times More Likely to Shop on Black Friday Than Boomers

Holidays survey doesn't bode well for economy, but could be good for Groupon, LivingSocial

Baby Boomers are hardly gearing up for Black Friday, while perhaps surprising, more than a quarter of millennials plan to hit the mall hard next week. That's according to DDB Worldwide's new research,…

Infographic: Holiday Guide to Mobile Marketing

Stats show emerging space should be bigger than ever this year

With Thanksgiving only 10 days away, how will mobile will affect in-store and e-commerce sales during the holiday season? The true "Year of Mobile" occurred sometime in the last several…

Adweek's Top 5 Commercials of the Week: Nov. 8-15

Don't look now, but the holidays are upon us. Vote for this week's best spot

Thanksgiving may still be two weeks away, but the trickle of holiday commercials this week became a torrent, especially from retailers in Britain, who take their Christmas advertising responsibilities very…

Retailers Hope to Bag Rivals' Customers on Twitter

Poaching purchasers via social 'conquesting'

Google “conquesting” has long been an e-commerce practice where marketers buy ads targeted at consumers searching for other brands’ products. But for holidays 2013, ’tis the season for poaching customers…

Adweek's Top 5 Commercials of the Week: Nov. 1-8

Love, war, music and plenty of early holiday cheer—vote for the week's best spot

It's been a particularly strong week for commercials. But which one was the best? Below, we've got five great contenders. Was it the latest Call of Duty spot starring Megan Fox…

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