Topic: Holidays marketing
Type
Holiday Retail Season Was Very Merry for Google
New Product Listings Ads buoy search giant, per Adobe study, though mobile still undervalued
Google will report its fourth-quarter earnings next Tuesday, but Adobe has just released a report suggesting that the search giant had a very merry holiday season, with retailers stuffing Google’s…
Mobile Apps Compete for Holiday Downloads
Facebook emerging as key app discovery engine
Christmas morning is a gift to app developers. Once folks unwrap their new tablets or smartphones, among the first things they do is load them up with apps. “My understanding is…
Target Pushing Into Media Business
Retailer selling inventory on Target.com via PubMatic-powered private ad marketplace
The holidays are a busy season for retailers looking to juice revenue by running ads promoting inventory-clearing sales. But for Target, this year the holidays are also a time for…
IBM: Mobile Sales Jump 63%, Social Commerce Slips
Black Friday big for Apple, less so for Facebook and Twitter
With Apple's iPad and iPhone dominating activity, mobile sales on Black Friday hit 16 percent, according to a report from IBM, representing 63 percent growth compared to 2011. And in…
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