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Topic: Hockey

Nike Scores With New Ad as Fans Declare, 'Hockey Is Ours' Defiance in face of NHL lockout

Hockey die-hards should be stirred by this Nike spot that captures fans' passion for the game and, by implication, their displeasure with the ongoing NHL lockout. The company and its…

January 2, 2013, 11:14 AM EST

NBC Sports and Yahoo Are in League Yahoo to share in stream of live NFL games

NBC Sports and Yahoo announced a deal on Sunday that gives NBC's digital and television properties access to Yahoo's sports reporting, and lets Yahoo in on some of NBC's marquee…

December 9, 2012, 10:06 PM EST

Ad of the Day: NHL Y&R looks to the past once again in its latest evocative spot for the Stanley Cup Final

When the Edmonton Oilers won the Stanley Cup in 1988, Wayne Gretzky insisted on having a team photo taken on the ice—with not just the players but management, coaches, trainers,…

May 30, 2012, 11:51 AM EDT

Flyers Fans Boo Cancer PSA With Rival Players in It Way to go, Philadelphia!

It's something of a sports cliché that Philadelphia sports fans never disappoint, because they always disappoint. But Flyers fans set a new low for themselves when a group of them…

October 14, 2011, 10:08 AM EDT

Canada Gets a Little More Violent in Spoof Tourism Ad

Canadian tourism advertising takes a violent turn in Jimmy Kimmel's faux commercial that uses footage from the riots in Vancouver after the Canucks lost the Stanley Cup finals. A voiceover…

June 21, 2011, 8:36 AM EDT

Chicago Blackhawks Get Stanley Cup Ad Without Being in Finals

The Stanley Cup Finals begin Wednesday, with the Boston Bruins and Vancouver Canucks squaring off for the NHL title. But Reebok has a soft spot for the Chicago Blackhawks, who…

May 31, 2011, 8:41 AM EDT

Alex Ovechkin playing spy games for ESPN

Alex Ovechkin is really expanding his range as an actor. A while back, the Washington Capitals star's disembodied head hawked skates. Now, his entire body is starring in spots for…

January 6, 2011, 8:40 AM EST

Horrible haunted head hawks hockey skates

An evil disembodied head in a high-school locker dispensing advice about hockey? Sounds like a nightmare you'd have after too many nacho plates at the rink. Actually, it's an amusing…

October 12, 2010, 9:55 AM EDT

Gretzky's a smash in EA's 'NHL Slapshot' ad

What's Wayne Gretzky been up to lately? It's amazing how often that question hasn't crossed my mind. Agency Heat in San Francisco presents a portrait of the retired hockey…

September 8, 2010, 10:17 AM EDT

Stanley Cup glory goes unspoken in Y&R ad

Young & Rubicam in New York finds just the right words—none at all—in the excellent NHL promo below for the Stanley Cup Finals, which Chicago currently leads Philadelphia by…

June 3, 2010, 1:19 PM EDT

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