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Topic: Hockey

Will the NHL Stoke More Interest in Its 2015 Winter Classic by Going With Epix over HBO?

Documentary series returns tonight on new network

Every New Year, the National Hockey League takes one of its regular-season games outdoors—an old-school showdown in the freezing-cold elements. And this time, it's looking for innovative ways to draw…

How Obscure Holidays Help One Hockey Team Keep Fans Engaged During the Off-Season

Teams are using social to keep the conversation going

Interacting with a favorite sports team on social media during a game can be almost as exciting as being there in person. But what about when the season ends, and…

NBC Buys Big Twitter Ad for USA-Canada Hockey Webcast, but Why Is It Stopping There?

#FAILs to purchase Promoted Tweets

NBC probably made a wise choice in buying Twitter's prominently featured Promoted Trend ad to alert folks about the USA vs. Canada hockey match today. Computer-tethered people tend to lose…

Sports Fans Slowly Move From TV to the Internet

But only 9% pay for what they see

For sports fans, nothing beats the big screen, with 94 percent of fans watching sports on TV. However, digital media are gaining in popularity. Sixty three percent of fans went…

Leo Burnett Honors Chicago Blackhawks With McDonald's Hockey-Stick Fries

Hometown support at a bus shelter

Would you like an NHL championship with that? Leo Burnett in Chicago found an appetizing way to support the Blackhawks during their Stanley Cup run this summer, creating a special…

Nike Scores With New Ad as Fans Declare, 'Hockey Is Ours'

Defiance in face of NHL lockout

Hockey die-hards should be stirred by this Nike spot that captures fans' passion for the game and, by implication, their displeasure with the ongoing NHL lockout. The company and its…

NBC Sports and Yahoo Are in League

Yahoo to share in stream of live NFL games

NBC Sports and Yahoo announced a deal on Sunday that gives NBC's digital and television properties access to Yahoo's sports reporting, and lets Yahoo in on some of NBC's marquee…

Ad of the Day: NHL

Y&R looks to the past once again in its latest evocative spot for the Stanley Cup Final

When the Edmonton Oilers won the Stanley Cup in 1988, Wayne Gretzky insisted on having a team photo taken on the ice—with not just the players but management, coaches, trainers,…

Flyers Fans Boo Cancer PSA With Rival Players in It

Way to go, Philadelphia!

It's something of a sports cliché that Philadelphia sports fans never disappoint, because they always disappoint. But Flyers fans set a new low for themselves when a group of them…

Canada Gets a Little More Violent in Spoof Tourism Ad

Canadian tourism advertising takes a violent turn in Jimmy Kimmel's faux commercial that uses footage from the riots in Vancouver after the Canucks lost the Stanley Cup finals. A voiceover…

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