Topic: Hockey
Hockey die-hards should be stirred by this Nike spot that captures fans' passion for the game and, by implication, their displeasure with the ongoing NHL lockout. The company and its…
NBC Sports and Yahoo announced a deal on Sunday that gives NBC's digital and television properties access to Yahoo's sports reporting, and lets Yahoo in on some of NBC's marquee…
When the Edmonton Oilers won the Stanley Cup in 1988, Wayne Gretzky insisted on having a team photo taken on the ice—with not just the players but management, coaches, trainers,…
It's something of a sports cliché that Philadelphia sports fans never disappoint, because they always disappoint. But Flyers fans set a new low for themselves when a group of them…
Canadian tourism advertising takes a violent turn in Jimmy Kimmel's faux commercial that uses footage from the riots in Vancouver after the Canucks lost the Stanley Cup finals. A voiceover…
The Stanley Cup Finals begin Wednesday, with the Boston Bruins and Vancouver Canucks squaring off for the NHL title. But Reebok has a soft spot for the Chicago Blackhawks, who…
Alex Ovechkin is really expanding his range as an actor. A while back, the Washington Capitals star's disembodied head hawked skates. Now, his entire body is starring in spots for…
An evil disembodied head in a high-school locker dispensing advice about hockey? Sounds like a nightmare you'd have after too many nacho plates at the rink. Actually, it's an amusing…
What's Wayne Gretzky been up to lately? It's amazing how often that question hasn't crossed my mind. Agency Heat in San Francisco presents a portrait of the retired hockey…
Young & Rubicam in New York finds just the right words—none at all—in the excellent NHL promo below for the Stanley Cup Finals, which Chicago currently leads Philadelphia by…


