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Topic: History

A+E Networks Unveil Houdini, Sons of Liberty, Devious Maids at Upfront Mel Berning targets clients who are ‘tired of paying a failure tax’

A+E Networks’ Wednesday night upfront presentation at Lincoln Center featured ad sales president Mel Berning in an aggressive mode, taking on broadcasters for “throwing over $1 billion dollars up for…

May 8, 2013, 6:04 PM EDT

Nancy Dubuc Promoted to President, CEO of A+E Networks; Abbe Raven Will Be Chairman Second promotion for Dubuc in less than a year

History Channel revitalizer Nancy Dubuc continues her ascent up the food chain at A+E Networks, this time to the presidency of the group. She will be both president and CEO,…

April 22, 2013, 4:06 PM EDT

Strong Showing for Mad Men Premiere Season 6 opener draws near-record 3.4 million viewers

Sunday night’s death- and goulash-soaked season premiere of AMC’s Mad Men held its own in a crowded 9 p.m.-11 p.m. time slot, drawing a near-record 3.4 million viewers. Per Nielsen live-plus-same-day…

April 8, 2013, 5:22 PM EDT

A+E Sales Boss Mel Berning Takes on Broadcast Bullies More unscripted to come

If you’re a big investor in TV inventory, Mel Berning would like a word about his broadcast competition. “They’re 10 percent off on supply,” said Berning, A+E Networks’ president of…

April 7, 2013, 11:16 PM EDT

Jesus Battles Zombies, Both Claim Victory Though The Bible won Sunday in total viewers, The Walking Dead took the night in demos

The Easter Sunday finale of History's The Bible pulled off quite a miracle. It was the first cable show to beat The Walking Dead (which had its season finale last…

April 1, 2013, 5:18 PM EDT

Adweek's Brand Paternity Test: Who Owns What? Match these 15 products with their parent companies

When you buy anything these days, from apple juice to an Audi A6, chances are good that at least some of your money is going to a parent company that…

March 21, 2013, 9:50 AM EDT

History Springs Into Action In the niche-driven world of cable, the guy-friendly network strives for growth and consistency

History will not be repeating itself this year. The cable network, which has increased market share while hanging on to a majority-male viewership, is taking big swings in 2013, as huge…

February 4, 2013, 3:57 AM EST

Negative Spin Ups Doc's Draw 2016's marketers funnel critical outrage into box office mega-hit

The marketers behind 2016: Obama’s America knew the ultra-conservative documentary would ignite a firestorm of criticism—and embraced it wholeheartedly. The unorthodox strategy helped to draw a whopping $33 million at the…

October 9, 2012, 6:14 AM EDT

NBCU to Sell A+E Networks Stake for $3.03 Billion Disney, Hearst to be 50-50 partners

NBCUniversal will collect $3.03 billion in exchange for its minority stake in A+E Networks. In a filing with the Securities Exchange Commission, NBCU parent company Comcast Corp. reported that it will…

July 10, 2012, 12:11 PM EDT

So How's That Summer Show Actually Doing? A look at the potential staying power of four new cable series

Networks like nothing better than a big premiere. It gives you bragging rights for a whole day's news cycle if you have big enough numbers and can spin them convincingly.…

June 20, 2012, 4:06 PM EDT

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