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Topic: History

A+E Sales Boss Mel Berning Takes on Broadcast Bullies More unscripted to come

If you’re a big investor in TV inventory, Mel Berning would like a word about his broadcast competition. “They’re 10 percent off on supply,” said Berning, A+E Networks’ president of…

April 7, 2013, 11:16 PM EDT

Jesus Battles Zombies, Both Claim Victory Though The Bible won Sunday in total viewers, The Walking Dead took the night in demos

The Easter Sunday finale of History's The Bible pulled off quite a miracle. It was the first cable show to beat The Walking Dead (which had its season finale last…

April 1, 2013, 5:18 PM EDT

Adweek's Brand Paternity Test: Who Owns What? Match these 15 products with their parent companies

When you buy anything these days, from apple juice to an Audi A6, chances are good that at least some of your money is going to a parent company that…

March 21, 2013, 9:50 AM EDT

History Springs Into Action In the niche-driven world of cable, the guy-friendly network strives for growth and consistency

History will not be repeating itself this year. The cable network, which has increased market share while hanging on to a majority-male viewership, is taking big swings in 2013, as huge…

February 4, 2013, 3:57 AM EST

Negative Spin Ups Doc's Draw 2016's marketers funnel critical outrage into box office mega-hit

The marketers behind 2016: Obama’s America knew the ultra-conservative documentary would ignite a firestorm of criticism—and embraced it wholeheartedly. The unorthodox strategy helped to draw a whopping $33 million at the…

October 9, 2012, 6:14 AM EDT

NBCU to Sell A+E Networks Stake for $3.03 Billion Disney, Hearst to be 50-50 partners

NBCUniversal will collect $3.03 billion in exchange for its minority stake in A+E Networks. In a filing with the Securities Exchange Commission, NBCU parent company Comcast Corp. reported that it will…

July 10, 2012, 12:11 PM EDT

So How's That Summer Show Actually Doing? A look at the potential staying power of four new cable series

Networks like nothing better than a big premiere. It gives you bragging rights for a whole day's news cycle if you have big enough numbers and can spin them convincingly.…

June 20, 2012, 4:06 PM EDT

'Hatfields & McCoys' Is the Highest-Rated Entertainment Telecast on Ad-Supported Cable, Ever History Channel miniseries nets 13.9 million viewers

Devil Anse Hatfield and Randall McCoy mostly tried to take down one another, but the collateral damage extended to every other show on television last night. History's Hatfields & McCoys…

May 29, 2012, 4:44 PM EDT

A+E Networks Throws Elbows Upfront presentation features jabs at rival nets

A+E Networks owns History, A&E and Lifetime and clearly feels like it's about time it got some respect. At a blowout presentation at Lincoln Center in New York, the network's ad…

May 10, 2012, 6:40 AM EDT

Bang Bang Pow Pow: TBS Wins Quarterly Ratings Race 'The Big Bang Theory' is a cable game changer

Mad Men may be the ultimate critical darling and The Walking Dead a relentless devourer of GRPs, but the most transformative show on basic cable is actually a broadcast hand-me-down. According…

March 27, 2012, 10:18 PM EDT

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