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Topic: Hispanic

This Agency Specializes in the Hispanic Marketplace República works with Google, Target

Specs Who President, CCO Luis Casamayor (l.)and chairman, CEO Jorge Plasencia What Hispanic marketing agency Where Miami headquarters Led by a former music marketer, República is an Hispanic market specialist that punches above its…

July 25, 2013, 9:50 AM EDT

Hispanic Networks Bring in Auto Dollars in a Weak Year for Broadcast Telemundo and Univision write increases

This year, Univision and its main competitor Telemundo (which control roughly 90 percent of the market between them, with Univision the larger network) have seen upticks in categories that are…

June 25, 2013, 10:39 AM EDT

Hispanics Are the Most Digitally Savvy Group A marketer's dream

There is no doubt the digital media universe continues to shift and evolve with the constant introduction of new platforms and ways for consumers to engage. Marketers looking for a…

May 6, 2013, 10:17 PM EDT

Will ABC and Univision’s Cable News Channel Sell? Alphabet net to manage Fusion ad inventory in the near term

If you’re looking to buy time on Fusion, ABC and Univision’s new joint venture English-language news and lifestyle channel, you’ll need to look up ABC’s president of sales and marketing,…

February 12, 2013, 3:25 PM EST

Bonnie Hammer Takes Over Entire Cable Portfolio at NBCUniversal Lauren Zalaznick will run all digital properties, giving up control of Bravo and other networks

Bonnie Hammer is taking over all cable properties at NBCUniversal, making her responsible for about half of the company's operating cash flow, according to an internal memo sent to staff…

February 4, 2013, 3:41 PM EST

Samsung to Distribute Univision App With Connected TVs TV Everywhere an increasing priority for Hispanic broadcaster

Univision is rolling out its TV Everywhere service, UVideos, as an app on smart TVs and connected devices (e.g., Internet-enabled Blu-ray players) manufactured by electronics giant Samsung. The company has…

January 7, 2013, 5:00 PM EST

Hispanic Networks Rebrand en Masse All the cool demographics were doing it

For some reason, every Spanish-language network seems to want the same thing for Christmas: a rethink. NBCUniversal's growing broadcast network Telemundo, Univision's smaller broadcast network Telefutura (now UniMas) and even CNN…

December 10, 2012, 7:42 AM EST

NBCU and Honda Expand Pact On Hispanic Media With ALMA Awards Deal Auto maker to sponsor ceremony as it returns to NBC

NBCUniversal is kicking off the American Latino Media Arts (ALMA) Awards this year with Honda’s support. Honda is sponsoring the 2012 ALMA awards using NBCUniversal's Hispanics@ program, giving it play across…

September 19, 2012, 9:45 AM EDT

Jennifer Lopez Buys Part of NuvoTV Actress will help to guide programming

English-language Hispanic cable network NuvoTV (formerly Si TV) is getting a shot in the arm from Jennifer Lopez, who is taking an ownership stake and will also help guide its…

September 12, 2012, 6:10 AM EDT

Univision Earns IAB's QAG Certification Network is the only Spanish-language broadcaster certified

Univision Interactive has been certified by the Interactive Advertising Bureau (IAB) as compliant with the Bureau's Quality Assurance Guidelines, meaning that all of Univision's partner group sites will carry the…

August 31, 2012, 3:51 PM EDT

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