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Topic: Hill Holliday

Why Dunkin’ Donuts CMO Wants to Combine Twitter Passion With TV Spots

John Costello discusses other big plans for the brand

Dunkin’ Donuts today is launching TV spots called #MyDunkin, featuring the brand’s passionate Twitter fans. It’s the latest social media-minded initiative led by global CMO John Costello, who was behind…

Dunkin' Donuts' Top Twitter Fans Star in New Ads

CMO John Costello shows rough cuts at ANA conference

Dunkin' Donuts has been on a roll with social media lately, debuting one of the first Vine-based TV spots in history last month. So forgive the brand's marketing chief, John…

Liberty Mutual Cuts List in Creative Review

Down to 4

Liberty Mutual has narrowed the list of contenders in its creative review to include mcgarrybowen, Mullen, Havas Worldwide and incumbent Hill Holliday, sources said. McCann Erickson was cut from the search…

Dunkin' Donuts Is Launching the First TV Ad Made Entirely From Vine

Eating up the 'snackable' inventory

During this evening’s Monday Night Football pregame show on ESPN, Dunkin’ Donuts will run what’s most certainly the first TV ad made entirely from a single Vine—Twitter’s popular six-second social…

Hill Holliday Names a New Strategy Chief

Graham Ritchie hails from Publicis Mojo in Auckland

Hill Holliday’s new chief strategy officer is a New Zealander who’s entering the U.S. market for the first time. Graham Ritchie spent the bulk of his career in Australia and New…

Shetty Lands at Digitas

Ex-NewsBeast CEO returns to agency world

Digitas has hired former Newsweek Daily Beast CEO Baba Shetty as its chief strategy and media officer for North America. Shetty left NewsBeast in June, after less than a year. There,…

Commonwealth Angles to Retrieve Silverado Business

Assignment had shifted to Leo Burnett in December

Commonwealth is quietly working to regain creative lead on Silverado trucks, a General Motors brand that had shifted from the Chevrolet-dedicated agency to rival Leo Burnett late last year, sources…

Cadillac Leaves Fallon for IPG Team [UPDATED]

Campbell Ewald is part of winning pitch

General Motors has confirmed the hiring of a team of Interpublic Group agencies to handle Cadillac’s creative business. The team comprised leaders from Hill Holliday, Campbell Ewald and Lowe. Hill Holliday…

Staples Leaves McCann After 9 Years

Creative business shifts to mcgarrybowen

Yet another retailer has chosen new horses. Weeks after JCPenney and HHGregg hired new agencies, Staples has shifted its creative and media business to mcgarrybowen and Carat, respectively, according to…

TripAdvisor Hires Shops for Its First Offline Campaign

Fall effort is expected to include TV ads

TripAdvisor is planning its first offline campaign this fall and has hired new agencies to lead the charge. After a review, the travel website has hired The Fantastical to handle creative…

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