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Topic: Hill Holliday

Crazy Mom and Silent Dad Return in Hill Holliday's Safeco Spots

Get more (stuff) out of life

In Hill Holliday's new Safeco Insurance spots, an uber-complain-y mom—introduced in a popular ad a while back—bitches about her grownup kids' affinity for stuff like motorcycles, RVs and ultra-modern homes.…

BofA Briefs Finalists in Global Review

Richards, WPP team among contenders

Bank of America executives today briefed the finalists in the bank’s global creative review, which pits traditional ad agencies against a digital shop and a holding company team. The briefing took…

Media All-Stars: Cindy Stockwell & Adam Cahill

Hill Holliday evps and co-media directors linked digital and traditional media for Dunkin'Donuts

Dunkin' Donuts made a splash this summer when it agreed to have its brand integrated, for the first time, into a social game, joining a growing number of companies trying…

Hill Holliday Expands Shetty's Role

Media + digital chief adds brand planning

More than five years after joining Hill Holliday, Baba Shetty’s role continues to grow. Most recently chief media officer, Shetty today became chief strategy officer—a new position that adds brand planning…

Modernista! Shutters

Once-hot Boston agency worked on GM brands and Palm

Boston boutique Modernista!, which created edgy campaigns for the better part of a decade, officially signs off Friday, victim to what executive creative director Gary Koepke calls "a perfect storm" of…

Texts crash in Liberty Mutual's driving PSAs

Hill, Holliday and Liberty Mutual try subtlety in an oft-unsubtle category, eschewing the horrific torn flesh, twisted limbs and bent metal of some traffic-safety spots for an oddly ambient…

Liberty Mutual magically makes things good

Hill, Holliday employs arresting visuals to illustrate that "an accident doesn't have to slow you down" in this pair of Liberty Mutual spots touting new car replacement and guaranteed repairs.…

Strap on your video game for extra pleasure

Hill, Holliday group creative director Tim Cawley describes gaming device Immerz this way: "The 'headphones' send low-frequency vibrations into your chest cavity ... and jangle your nervous system. Somehow, you…

IM chatting gets heavy in John Hancock ads

As Kenneth Hein mentioned over on BrandFreak, sports fans sit through the same commercials over and over at this time of year. During the baseball playoffs, the new "Cursor" ads…

St. Jude spot poignant, but won't haunt you

Ads for children's hospitals are often soul-crushingly sad, except in Finland, where they're horror-movie creepy. This Hill, Holliday spot is neither. It promotes Chili's support of St. Jude's Children's Research…

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