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Topic: Hill Holliday

Hill Holliday Spreads Happiness With 'Social Experiments' in Boston

New approach to suicide prevention

All advertising strives to sell happiness, implying that buying certain goods or services will make you feel better than you did before. Pitching happiness itself, striving to communicate the gravity…

Humans Are Their Own Worst Enemy in New Liberty Mutual Campaign

Hill Holliday celebrates humanity as 'imperfect creatures'

Humans. We sure suck, always doing stupid, destructive stuff. Like walking into glass doors, squirting ketchup all over our dinner companions and dropping air conditioners from tall buildings through the…

(RED) Dries the Tears in Latest Ad from Hill Holliday

Striking spot reveals ambitious goal for combating AIDS

The (RED)RUSH to Zero campaign begins today—a 10-day initiative to raise funding and awareness to help deliver an AIDS Free Generation by 2015, a critical milestone in the fight against…

Ad of the Day: John Hancock

Anxious investors literally speak the same language in Hill Holliday's theatrical new TV spots

Serious ads aren't always the quickest and easiest road to take, but they can be very effective. Financial-services company John Hancock has a novel take on the bear-market blues with…

Crazy Mom and Silent Dad Return in Hill Holliday's Safeco Spots

Get more (stuff) out of life

In Hill Holliday's new Safeco Insurance spots, an uber-complain-y mom—introduced in a popular ad a while back—bitches about her grownup kids' affinity for stuff like motorcycles, RVs and ultra-modern homes.…

BofA Briefs Finalists in Global Review

Richards, WPP team among contenders

Bank of America executives today briefed the finalists in the bank’s global creative review, which pits traditional ad agencies against a digital shop and a holding company team. The briefing took…

Media All-Stars: Cindy Stockwell & Adam Cahill

Hill Holliday evps and co-media directors linked digital and traditional media for Dunkin'Donuts

Dunkin' Donuts made a splash this summer when it agreed to have its brand integrated, for the first time, into a social game, joining a growing number of companies trying…

Hill Holliday Expands Shetty's Role

Media + digital chief adds brand planning

More than five years after joining Hill Holliday, Baba Shetty’s role continues to grow. Most recently chief media officer, Shetty today became chief strategy officer—a new position that adds brand planning…

Modernista! Shutters

Once-hot Boston agency worked on GM brands and Palm

Boston boutique Modernista!, which created edgy campaigns for the better part of a decade, officially signs off Friday, victim to what executive creative director Gary Koepke calls "a perfect storm" of…

Texts crash in Liberty Mutual's driving PSAs

Hill, Holliday and Liberty Mutual try subtlety in an oft-unsubtle category, eschewing the horrific torn flesh, twisted limbs and bent metal of some traffic-safety spots for an oddly ambient…

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