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Topic: Hertz

Ad of the Day: This Great Hertz Ad Starts Off Sweet, Then Takes a Sharp Left Turn

Moving day blues

He took the tea kettle? Ouch, that Hertz! This cute British spot from adam&eveDDB starts off sentimentally, as a middle-aged couple are saying goodbye to their son, who is moving out—with…

Foursquare Ads Are Now Available for All Businesses

Marketers can use UGC as creative, too

Foursquare is rolling out its self-service ads for all companies after letting some 800 merchants test the platform in the last two months. The New York-based social-mobile firm has 1.5…

Zipcar's Customer Service Gets Horrible Reviews

Complaints of overall lousy service

As the sharing economy matures, players like Zipcar are getting schooled in the fine art of customer service. The Avis-owned car-sharing pioneer has been hounded by online consumer complaints even as…

Top 10 Commercials of the Week: Jan. 11-18

Rory becomes Tiger, people become sushi, and William Shatner becomes Kaley Cuoco's dad

This week, Hertz fooled people with a hot new ski accessory, Axe compared the relative attractiveness of firemen and astronauts, and Samsung showed that its washing machine holds up to…

Ad of the Day: Hertz

A ski boot with a retractable ski? Almost sounds too good to be true

The season's most amazing new winter accessory has turned out—for better or worse—to be a deviously clever ad campaign in disguise. The video below pitches SkiBrogues, a fascinating new ski boot…

Perspective: Something Borrowed

It's not easy getting anyone else excited about renting a car

You almost have to feel bad for car-rental companies. OK, wait—not in the fiscal sense. Enterprise Holdings (parent of the Alamo, Enterprise and National brands) did $2.2 billion in business…

5 Brands Testing Foursquare's New Ads

Promoted updates from Whole Foods, JCPenney, Hertz, Old Navy and Crunch Fitness

Time to look in on how Foursquare’s numerous brand partners are testing "promoted updates,” the geo-social platform’s first-ever advertising product that was launched last week. We’ve got examples from Whole…

Ad of the Day: Hertz

Owen Wilson hits road again in DDB's 'Gas and Brake' campaign

Can you now rent Lightning McQueen from Hertz? Well, no. Race cars are still not available in the rental company's inventory. But Hertz is offering the next best thing—Owen Wilson,…

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