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Topic: Hello Flo

The 'Camp Gyno' Girl Is Back in a Remarkable Trailer for Her Father's New Book Macy McGrail and her future selves

You remember "Camp Gyno," the 2013 viral video for tampon subscription service Hello Flo in which the first girl to get her period at summer camp becomes a tyrant, dispensing…

November 26, 2014, 11:28 AM EST

Adweek's Top 5 Commercials of the Week: June 13-20 Women's issues, the World Cup and a stiff drink—vote for your favorite

This week, girls rule with a powerful spot from Pantene urging women to stop mortgaging their authority with overuse of the phrase "I'm sorry," and a period piece with a…

June 20, 2014, 10:01 AM EDT

Girl Fakes Getting Her Period, and Pays the Price, in Hilarious New Ad From Hello Flo Mom isn't buying it

Hello Flo, a tampon subscription service, had a major advertising hit last summer with "Camp Gyno," a hilarious long-form spot about a pre-teen girl who becomes a product- and advice-dispensing…

June 18, 2014, 7:59 AM EDT

The 7 Most Inspiring Ad Campaigns for Women in 2013 Vote for your favorite in a strong year for empowering work

It's been a great year for women-empowering ads. Brands tackled everything from gender stereotypes (Pantene) to sexism (UN Women) to cultural repression (Tanishq), encouraged women to be kinder to themselves…

December 16, 2013, 11:20 AM EST

Ad of the Day: Tampon Subscription Service HelloFlo Is 'Like Santa for Your Vagina' Period drama at summer camp

Feminine-hygiene products have come a long way from being squeamish even just about the V-word. This hilariously written long-form spot for HelloFlo, a tampon subscription service, is full of great…

July 29, 2013, 11:24 AM EDT

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