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Topic: Hello Flo

Ad of the Day: Aunt Flo Comes to Town, and Is Comically Busy, in HelloFlo's Latest

Brand branches out by telling three stories in one

HelloFlo, famed for its comic, disruptive ads about feminine hygiene products—see "Camp Gyno" and "First Moon Party"—has released another long-form spot. Playing off the phrase "Aunt Flo's in town"—code for "I…

In Acquiring HelloFlo, SheKnows Media Is Getting a Viral Content Machine

Deal expected to close this month

You may not have purchased feminine-hygiene products from HelloFlo, but you've probably heard of the company. With hits like "Camp Gyno" and "First Moon Party," HelloFlo made a name for itself with its humorous…

HelloFlo's Creative Team Is Back With an Ad About a 'Fitbit for Your Vag'

More ladyparts humor for PeriCoach

From HelloFlo founder Naama Bloom and writer Sara Saedi (who penned HelloFlo spots "Postpartum: The Musical" and "The Period Fairy") comes another quirky, humorous look into the anonymous world of…

These Empowering Ads Were Named the Best of #Femvertising

Dove, Always, Ram Trucks receive new award

Brands using advertising as a way to challenge gender norms and empower women may not be new, but an award celebrating that work is. SheKnows Media, a women's lifestyle digital…

Move Over, Tooth Fairy. HelloFlo Tells the Story of the Period Fairy in 'Vagical' New Ad

Looking for a 'she-ro,' not a hero

In the pantheon of mythical creatures, one character has been curiously lost to history, though not to herstory—the Period Fairy, who visits girls when they get their first period. HelloFlo tells…

Ad of the Day: Hello Flo Targets Moms With Painfully Funny 'Postpartum: The Musical'

Viral hit maker branches out

Hello Flo is growing up—sort of. The company has had two hilarious viral successes in advertising its Period Starter Kit for girls—with "Camp Gyno" (10 million YouTube views) and "First Moon"…

The 'Camp Gyno' Girl Is Back in a Remarkable Trailer for Her Father's New Book

Macy McGrail and her future selves

You remember "Camp Gyno," the 2013 viral video for tampon subscription service Hello Flo in which the first girl to get her period at summer camp becomes a tyrant, dispensing…

Adweek's Top 5 Commercials of the Week: June 13-20

Women's issues, the World Cup and a stiff drink—vote for your favorite

This week, girls rule with a powerful spot from Pantene urging women to stop mortgaging their authority with overuse of the phrase "I'm sorry," and a period piece with a…

Girl Fakes Getting Her Period, and Pays the Price, in Hilarious New Ad From Hello Flo

Mom isn't buying it

Hello Flo, a tampon subscription service, had a major advertising hit last summer with "Camp Gyno," a hilarious long-form spot about a pre-teen girl who becomes a product- and advice-dispensing…

The 7 Most Inspiring Ad Campaigns for Women in 2013

Vote for your favorite in a strong year for empowering work

It's been a great year for women-empowering ads. Brands tackled everything from gender stereotypes (Pantene) to sexism (UN Women) to cultural repression (Tanishq), encouraged women to be kinder to themselves…

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