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Topic: Heineken

Heineken Man Really Only Feels Comfortable Stealing American Girls Vietnam, Nigeria are more dicey in W+K spot

You're just the average Heineken drinker. A 35-year-old hedge-fund manager who hit it big betting against the market in 2007. You're doing your jet-setting around the world thing, party hopping…

March 8, 2013, 2:09 PM EST

The Spot: Bond's Favorite Beer 007 trades his martini for a cold one in W+K's new Heineken ad

IDEA: James Bond doesn't always drink beer. But when he does, he prefers … well, Heineken. With apologies to Dos Equis, 007 is the original "most interesting man in the…

September 25, 2012, 6:10 AM EDT

Inside IBM's U.S. Open Digital Expo Heineken and Xerox also serve Twitter winners

During a rain-soaked evening this week in Flushing Meadows, Queens, N.Y., middle school kids took shelter while playing with IBM’s billboard-sized “Game Changer Interactive Wall” touch screen, which was found…

September 6, 2012, 12:21 PM EDT

How a Brick-Shaped Heineken Bottle Almost Changed the World 50 Years Ago Freddy Heineken's vision for cheaper building materials

You may have never heard of Alfred "Freddy" Heineken, but he should be a hero to drinkers and kids'-toy enthusiasts everywhere. Laughing Squid has the story of how Freddy—the third-generation…

August 29, 2012, 10:03 AM EDT

Ad of the Day: Heineken TBWA picks up where W+K left off with the brand's latest stylish 90-second spot

Heineken had two fairly major hits in 2011 as part of its then-new "Open Your World" global ad campaign. "The Entrance" and "The Date," two 90-second spots from Wieden +…

July 6, 2012, 11:01 AM EDT

TV on the Radio Pops Up on Heineken Light Billboard Band plays surprise concert for brand

A global marketer's ad space might not seem like the most likely venue for a beloved indie rock band to play a concert—except maybe in an act of protest. Nonetheless, TV…

August 19, 2011, 1:55 PM EDT

Handlebar Moustache Is Cool Again, Thanks to Heineken Light

Heineken Light continues its celebration of anachronistic personal style, and the unlikely times when it's perfectly suited to the occasion, in this new spot from Wieden + Kennedy in New…

July 15, 2011, 1:52 PM EDT

Brewers Tap Hispanic Consumers Industry proposes a toast

American brewers are directing their attention to a demographic that they hope will be the answer to a third consecutive year of declining sales volume. MillerCoors, Anheuser-Busch InBev, Heineken, and…

July 12, 2011, 4:51 AM EDT

Ad of the Day: Heineken Light A drinkable beer claims a unique home (with snakes)

In Heineken Light’s kickoff commercial for its new “Occasionally Perfect” campaign (and Wieden+Kennedy New York’s first spot for the beer maker), we are told that, like a snakeskin jacket, Heineken Light doesn’t always…

July 6, 2011, 2:19 PM EDT

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