Branded apps continue to wane
By Christopher Heine on Feb. 18, 2014 - 12:24 PM EST
In soccer parlance, mobile is like the corner kick of digital brand marketing while something typically easier to score off of, such as search, is more akin to a free…
Are you man enough for #DateInABox?
By Emma Bazilian on Feb. 11, 2014 - 3:14 PM EST
It's Feb. 11. You know what that means? There are only three days left until Valentine's Day! Oh, and it also means you'd better have solid dinner plans for Friday…
What were they thinking?
By Robert Klara on Jan. 14, 2014 - 12:53 AM EST
Kobe and Messi destroy the competition
By Tim Nudd on Jan. 10, 2014 - 12:56 PM EST
Kobe Bryant and Lionel Messi have always been world beater, and it's no different on Adweek and YouTube's Ads Leaderboard for December. Teaming up for a sequel to their staggeringly successful…
Holiday cheer, gender roles and thrill rides—vote for your favorite spot
By Melissa Hoffmann on Dec. 13, 2013 - 10:16 AM EST
Santa may still be warming up his reindeer, but brands are already knee-deep in drifts of Christmas cheer. Three of our picks this week are holiday spots. The other two are…
Would you say yes to this?
By Emma Bazilian on Dec. 12, 2013 - 4:34 PM EST
Depending on your views (or ability to carry a tune), karaoke can be a fun way to let loose among friends or a guaranteed path to total embarrassment. This year,…
Do you share a brain with him?
By Jeff Goodby on Nov. 10, 2013 - 8:32 PM EST
Do you ever feel like all of our collective intelligences add up to one Big Human Brain designed to entertain us, move us, inform us and crack us up? I was…
W+K's surprising sequel
By David Gianatasio on Sep. 27, 2013 - 9:43 AM EDT
Heineken and Wieden + Kennedy in New York revisit the concept of unscheduled trips in this sequel to their popular Departure Roulette stunt. That effort, from the summer, dared JFK…
Media giant is latest conquest
By Christopher Heine on Sep. 23, 2013 - 1:52 PM EDT
To say that David Morris, CBS Interactive chief customer officer, is bullish on Twitter would be an understatement. The media exec called Twitter "the No. 1 social network in the…
Final installment in the oddball adventure campaign
By Gabriel Beltrone on Sep. 2, 2013 - 10:00 PM EDT
Two guys—one Irish, one Polish—wake up handcuffed to each other on a remote island in the Philippines. No, it’s not the start of a bad joke. It’s actually a new…