Topic: Heineken

The Top Ads of Summer 2013 [Video] A roundup of the hottest spots this season

Like saplings turning to face the sun for sustenance, so at this time of year do marketers and advertisers—especially when there are no big sporting events such as 2012's Olympics…

July 29, 2013, 2:48 PM EDT

Here Are the Crazy Ones Who Dropped Everything and Flew Off to Oblivion With Heineken New York's bravest

Last week we wrote about Heineken's JFK airport stunt, in which the brand dared travelers to drop their existing plans and go somewhere new and exotic with the push of…

July 18, 2013, 11:49 AM EDT

Heineken Dares JFK Travelers to Ditch Their Plans, Press a Button and Board a Flight to Parts Unknown W+K's 'Departure Roulette'

Here's an airport stunt from Heineken that truly embodies the brand's adventurous spirit. Twice this week, Wieden + Kennedy in New York set up a board at JFK's Terminal 8…

July 12, 2013, 10:45 AM EDT

W+K's Journey With Heineken Leads to Grand Prix in Creative Effectiveness CP+B, Digitas take home a Lion for AmEx

CANNES, France—Wieden + Kennedy in Amsterdam picked up the Grand Prix in Creative Effectiveness here tonight for its remarkable Heineken campaign, which helped boost sales of the Dutch brewer's flagship…

June 17, 2013, 3:30 PM EDT

Ad of the Day: Heineken A voyage to India unlocks mayhem in W+K's latest 'Man of the World' spot

Heineken is out with its latest ad featuring a worldly man. And boy, is he worldly. In "The Voyage," created by Wieden + Kennedy in Amsterdam, our hero is a traveler.…

June 4, 2013, 3:45 PM EDT

Interactive Heineken Beer Bottle Does Everything but Drink Itself Be the light of the party

Heineken is trying to tap into club culture with an interactive bottle design that uses micro sensors and wireless technology to interact with drinkers. The LED lights react when people…

April 16, 2013, 12:49 PM EDT