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Topic: Heineken

Ad of the Day: Heineken A voyage to India unlocks mayhem in W+K's latest 'Man of the World' spot

Heineken is out with its latest ad featuring a worldly man. And boy, is he worldly. In "The Voyage," created by Wieden + Kennedy in Amsterdam, our hero is a traveler.…

June 4, 2013, 3:45 PM EDT

Interactive Heineken Beer Bottle Does Everything but Drink Itself Be the light of the party

Heineken is trying to tap into club culture with an interactive bottle design that uses micro sensors and wireless technology to interact with drinkers. The LED lights react when people…

April 16, 2013, 12:49 PM EDT

Heineken Man Really Only Feels Comfortable Stealing American Girls Vietnam, Nigeria are more dicey in W+K spot

You're just the average Heineken drinker. A 35-year-old hedge-fund manager who hit it big betting against the market in 2007. You're doing your jet-setting around the world thing, party hopping…

March 8, 2013, 2:09 PM EST

The Spot: Bond's Favorite Beer 007 trades his martini for a cold one in W+K's new Heineken ad

IDEA: James Bond doesn't always drink beer. But when he does, he prefers … well, Heineken. With apologies to Dos Equis, 007 is the original "most interesting man in the…

September 25, 2012, 6:10 AM EDT

Inside IBM's U.S. Open Digital Expo Heineken and Xerox also serve Twitter winners

During a rain-soaked evening this week in Flushing Meadows, Queens, N.Y., middle school kids took shelter while playing with IBM’s billboard-sized “Game Changer Interactive Wall” touch screen, which was found…

September 6, 2012, 12:21 PM EDT

How a Brick-Shaped Heineken Bottle Almost Changed the World 50 Years Ago Freddy Heineken's vision for cheaper building materials

You may have never heard of Alfred "Freddy" Heineken, but he should be a hero to drinkers and kids'-toy enthusiasts everywhere. Laughing Squid has the story of how Freddy—the third-generation…

August 29, 2012, 10:03 AM EDT

Ad of the Day: Heineken TBWA picks up where W+K left off with the brand's latest stylish 90-second spot

Heineken had two fairly major hits in 2011 as part of its then-new "Open Your World" global ad campaign. "The Entrance" and "The Date," two 90-second spots from Wieden +…

July 6, 2012, 11:01 AM EDT