Some stats on the social-mobile company
By Christopher Heine on Mar. 23, 2014 - 9:00 PM EDT
During this year’s mercilessly cold winter, Foursquare managed to reignite its business, scoring a $15 million funding round from Microsoft as well as a three-month integrated campaign with Heineken. The…
First Spanish-speaking media company joins program
By Garett Sloane on Mar. 14, 2014 - 6:00 AM EDT
Twitter’s second-screen Amplify program now promotes brands en Español, too. Fox Deportes and Heineken are using Twitter’s Amplify to share highlights of the UEFA Champions League tournament, Adweek has learned,…
Branded apps continue to wane
By Christopher Heine on Feb. 18, 2014 - 12:24 PM EST
In soccer parlance, mobile is like the corner kick of digital brand marketing while something typically easier to score off of, such as search, is more akin to a free…
Are you man enough for #DateInABox?
By Emma Bazilian on Feb. 11, 2014 - 3:14 PM EST
It's Feb. 11. You know what that means? There are only three days left until Valentine's Day! Oh, and it also means you'd better have solid dinner plans for Friday…
What were they thinking?
By Robert Klara on Jan. 14, 2014 - 12:53 AM EST
Kobe and Messi destroy the competition
By Tim Nudd on Jan. 10, 2014 - 12:56 PM EST
Kobe Bryant and Lionel Messi have always been world beater, and it's no different on Adweek and YouTube's Ads Leaderboard for December. Teaming up for a sequel to their staggeringly successful…
Holiday cheer, gender roles and thrill rides—vote for your favorite spot
By Melissa Hoffmann on Dec. 13, 2013 - 10:16 AM EST
Santa may still be warming up his reindeer, but brands are already knee-deep in drifts of Christmas cheer. Three of our picks this week are holiday spots. The other two are…
Would you say yes to this?
By Emma Bazilian on Dec. 12, 2013 - 4:34 PM EST
Depending on your views (or ability to carry a tune), karaoke can be a fun way to let loose among friends or a guaranteed path to total embarrassment. This year,…
Do you share a brain with him?
By Jeff Goodby on Nov. 10, 2013 - 8:32 PM EST
Do you ever feel like all of our collective intelligences add up to one Big Human Brain designed to entertain us, move us, inform us and crack us up? I was…
W+K's surprising sequel
By David Gianatasio on Sep. 27, 2013 - 9:43 AM EDT
Heineken and Wieden + Kennedy in New York revisit the concept of unscheduled trips in this sequel to their popular Departure Roulette stunt. That effort, from the summer, dared JFK…