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Topic: Heineken

Inside IBM's U.S. Open Digital Expo Heineken and Xerox also serve Twitter winners

During a rain-soaked evening this week in Flushing Meadows, Queens, N.Y., middle school kids took shelter while playing with IBM’s billboard-sized “Game Changer Interactive Wall” touch screen, which was found…

September 6, 2012, 12:21 PM EDT

How a Brick-Shaped Heineken Bottle Almost Changed the World 50 Years Ago Freddy Heineken's vision for cheaper building materials

You may have never heard of Alfred "Freddy" Heineken, but he should be a hero to drinkers and kids'-toy enthusiasts everywhere. Laughing Squid has the story of how Freddy—the third-generation…

August 29, 2012, 10:03 AM EDT

Ad of the Day: Heineken TBWA picks up where W+K left off with the brand's latest stylish 90-second spot

Heineken had two fairly major hits in 2011 as part of its then-new "Open Your World" global ad campaign. "The Entrance" and "The Date," two 90-second spots from Wieden +…

July 6, 2012, 11:01 AM EDT

TV on the Radio Pops Up on Heineken Light Billboard Band plays surprise concert for brand

A global marketer's ad space might not seem like the most likely venue for a beloved indie rock band to play a concert—except maybe in an act of protest. Nonetheless, TV…

August 19, 2011, 1:55 PM EDT

Handlebar Moustache Is Cool Again, Thanks to Heineken Light

Heineken Light continues its celebration of anachronistic personal style, and the unlikely times when it's perfectly suited to the occasion, in this new spot from Wieden + Kennedy in New…

July 15, 2011, 1:52 PM EDT

Brewers Tap Hispanic Consumers Industry proposes a toast

American brewers are directing their attention to a demographic that they hope will be the answer to a third consecutive year of declining sales volume. MillerCoors, Anheuser-Busch InBev, Heineken, and…

July 12, 2011, 4:51 AM EDT

Ad of the Day: Heineken Light A drinkable beer claims a unique home (with snakes)

In Heineken Light’s kickoff commercial for its new “Occasionally Perfect” campaign (and Wieden+Kennedy New York’s first spot for the beer maker), we are told that, like a snakeskin jacket, Heineken Light doesn’t always…

July 6, 2011, 2:19 PM EDT

W+K Nabs Creatives From R/GA N.Y. office adds team after Heineken win

Fresh on the heels of Wieden + Kennedy New York's win of Heineken's U.S. business, the agency is bolstering its creative ranks by adding two senior creatives to help with…

May 18, 2011, 5:59 PM EDT

Is Heineken the Worst Client Ever? Next shop will be seventh in nine years

“It’s all about the beer” used to be Heineken’s tagline in the U.S. But if you had to tag the brand’s relationship with creative agencies, “it’s all about churn” would…

April 25, 2011, 6:40 AM EDT

Heineken guy knows how to make entrance

Beer drinkers are often the life of the party, though not always in a good way. But the Heineken guy in this spot (titled "The Entrance") from Wieden + Kennedy…

January 10, 2011, 10:54 AM EST