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Topic: Heineken

Heineken Plays Second Game of Departure Roulette With People Who Tweeted About the First One

W+K's surprising sequel

Heineken and Wieden + Kennedy in New York revisit the concept of unscheduled trips in this sequel to their popular Departure Roulette stunt. That effort, from the summer, dared JFK…

CBS Sees Potential for Mid-Market Advertisers in Twitter Amplify

Media giant is latest conquest

To say that David Morris, CBS Interactive chief customer officer, is bullish on Twitter would be an understatement. The media exec called Twitter "the No. 1 social network in the…

Heineken's Reality-Style Ads Are Raking In YouTube Views

Final installment in the oddball adventure campaign

Two guys—one Irish, one Polish—wake up handcuffed to each other on a remote island in the Philippines. No, it’s not the start of a bad joke. It’s actually a new…

ESPN Re-ups With Twitter Amplify for College Football

Verizon Wireless nabs exclusive on social video ads

Television networks and publishers are really getting on board with Twitter Amplify. In the second development of its kind during the last few days, ESPN will quickly deliver college football highlights…

Twitter Powers Social Video for U.S. Open and Heineken

Branded tweets bounce into tennis tourney

Twitter has struck a video-based deal with the United States Tennis Association and Heineken for the U.S. Open, which began today. The USTA will tweet video content during its two-week…

Adweek's Top 10 Commercials of the Week: Aug. 9-16

Warby Parker goes pretentious, Jell-O gets depressed, and Coca-Cola pushes healthy habits

Abducted by Clowns, Thrown From Airplane. Thanks, Heineken!

'Dropped' campaign continues with quite a circus

If you ever run across a marketer offering you an impromptu adventure overseas, you might first want to clarify whether it will entail you being kidnapped by clowns and dropped…

YouTube's 10 Most-Watched Ads in July

Dove plays peek-a-boo, literally, resulting in extreme cuteness

Let’s face it: most of us are totally camera shy. Dove makes terrific use of that reality in its latest YouTube hit, which was the top-ranking commercial on YouTube and…

The Top Ads of Summer 2013 [Video]

A roundup of the hottest spots this season

Like saplings turning to face the sun for sustenance, so at this time of year do marketers and advertisers—especially when there are no big sporting events such as 2012's Olympics…

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