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Topic: Heineken

Apple's Marc Newson Designs a Home Draught Beer Machine for Heineken

You need one of these, obviously

Industrial designer Marc Newson, who recently joined Apple, has wrapped up an old project with Heineken called the SUB, which the brewer is calling a "draught beer lifestyle appliance." Hoo…

New Yorkers Try to Quiet Union Square From a U.S. Open Umpire's Chair in Heineken Stunt

Shhhhhhhh!

Chair umpires in tennis have a thankless job. Sure, they have real work to do, but they spend much of their time babysitting the crowd—and sometimes even babysitting the players. As…

Heineken Distracts Women With Shoe Sale So Men Can Watch Soccer in Peace

W+K's plan for Champions League final

Evidently not worried about cries of sexism, Heineken has organized a giant shoe sale in Brazil this Saturday—so that women will flock to it and leave their boyfriends and husbands…

LeBron James for Samsung a Viral Slam Dunk

Love him or hate him, there's an app for that

Even if you aren't paying attention to the NBA playoffs, you probably have an opinion about LeBron James. And, now that the Miami Heat are in the Eastern Conference finals,…

See Heineken's 15-Second Film Based on a Fan's Tweet About an Evil Abe Lincoln

'Linclone' was even screened at Tribeca

Fifteen seconds is short for an ad, never mind a film. But Heineken and Wieden + Kennedy New York premiered just such a movie at the Tribeca Film Festival on…

Heineken Plays Second Game of Departure Roulette With People Who Tweeted About the First One

W+K's surprising sequel

Heineken and Wieden + Kennedy in New York revisit the concept of unscheduled trips in this sequel to their popular Departure Roulette stunt. That effort, from the summer, dared JFK…

Abducted by Clowns, Thrown From Airplane. Thanks, Heineken!

'Dropped' campaign continues with quite a circus

If you ever run across a marketer offering you an impromptu adventure overseas, you might first want to clarify whether it will entail you being kidnapped by clowns and dropped…

Here Are the Crazy Ones Who Dropped Everything and Flew Off to Oblivion With Heineken

New York's bravest

Last week we wrote about Heineken's JFK airport stunt, in which the brand dared travelers to drop their existing plans and go somewhere new and exotic with the push of…

Heineken Dares JFK Travelers to Ditch Their Plans, Press a Button and Board a Flight to Parts Unknown

W+K's 'Departure Roulette'

Here's an airport stunt from Heineken that truly embodies the brand's adventurous spirit. Twice this week, Wieden + Kennedy in New York set up a board at JFK's Terminal 8…

Interactive Heineken Beer Bottle Does Everything but Drink Itself

Be the light of the party

Heineken is trying to tap into club culture with an interactive bottle design that uses micro sensors and wireless technology to interact with drinkers. The LED lights react when people…

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