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Topic: Heineken

Heineken Plays Second Game of Departure Roulette With People Who Tweeted About the First One W+K's surprising sequel

Heineken and Wieden + Kennedy in New York revisit the concept of unscheduled trips in this sequel to their popular Departure Roulette stunt. That effort, from the summer, dared JFK…

September 27, 2013, 9:43 AM EDT

Abducted by Clowns, Thrown From Airplane. Thanks, Heineken! 'Dropped' campaign continues with quite a circus

If you ever run across a marketer offering you an impromptu adventure overseas, you might first want to clarify whether it will entail you being kidnapped by clowns and dropped…

August 13, 2013, 8:37 AM EDT

Here Are the Crazy Ones Who Dropped Everything and Flew Off to Oblivion With Heineken New York's bravest

Last week we wrote about Heineken's JFK airport stunt, in which the brand dared travelers to drop their existing plans and go somewhere new and exotic with the push of…

July 18, 2013, 11:49 AM EDT

Heineken Dares JFK Travelers to Ditch Their Plans, Press a Button and Board a Flight to Parts Unknown W+K's 'Departure Roulette'

Here's an airport stunt from Heineken that truly embodies the brand's adventurous spirit. Twice this week, Wieden + Kennedy in New York set up a board at JFK's Terminal 8…

July 12, 2013, 10:45 AM EDT

Interactive Heineken Beer Bottle Does Everything but Drink Itself Be the light of the party

Heineken is trying to tap into club culture with an interactive bottle design that uses micro sensors and wireless technology to interact with drinkers. The LED lights react when people…

April 16, 2013, 12:49 PM EDT

Heineken Man Really Only Feels Comfortable Stealing American Girls Vietnam, Nigeria are more dicey in W+K spot

You're just the average Heineken drinker. A 35-year-old hedge-fund manager who hit it big betting against the market in 2007. You're doing your jet-setting around the world thing, party hopping…

March 8, 2013, 2:09 PM EST

How a Brick-Shaped Heineken Bottle Almost Changed the World 50 Years Ago Freddy Heineken's vision for cheaper building materials

You may have never heard of Alfred "Freddy" Heineken, but he should be a hero to drinkers and kids'-toy enthusiasts everywhere. Laughing Squid has the story of how Freddy—the third-generation…

August 29, 2012, 10:03 AM EDT

Handlebar Moustache Is Cool Again, Thanks to Heineken Light

Heineken Light continues its celebration of anachronistic personal style, and the unlikely times when it's perfectly suited to the occasion, in this new spot from Wieden + Kennedy in New…

July 15, 2011, 1:52 PM EDT

Heineken guy knows how to make entrance

Beer drinkers are often the life of the party, though not always in a good way. But the Heineken guy in this spot (titled "The Entrance") from Wieden + Kennedy…

January 10, 2011, 10:54 AM EST

Heineken lets you design your own six-pack

The customization movement continues apace. Why not personalize that most cherished of possessions, the six-pack of beer? Heineken is doing just that in Ireland with a NikeID-for-beer type application.…

June 10, 2010, 3:27 PM EDT