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Topic: Heineken

Apple's Marc Newson Designs a Home Draught Beer Machine for Heineken You need one of these, obviously

Industrial designer Marc Newson, who recently joined Apple, has wrapped up an old project with Heineken called the SUB, which the brewer is calling a "draught beer lifestyle appliance." Hoo…

October 7, 2014, 10:53 AM EDT

New Yorkers Try to Quiet Union Square From a U.S. Open Umpire's Chair in Heineken Stunt Shhhhhhhh!

Chair umpires in tennis have a thankless job. Sure, they have real work to do, but they spend much of their time babysitting the crowd—and sometimes even babysitting the players. As…

August 26, 2014, 1:19 PM EDT

Heineken Distracts Women With Shoe Sale So Men Can Watch Soccer in Peace W+K's plan for Champions League final

Evidently not worried about cries of sexism, Heineken has organized a giant shoe sale in Brazil this Saturday—so that women will flock to it and leave their boyfriends and husbands…

May 22, 2014, 2:56 PM EDT

LeBron James for Samsung a Viral Slam Dunk Love him or hate him, there's an app for that

Even if you aren't paying attention to the NBA playoffs, you probably have an opinion about LeBron James. And, now that the Miami Heat are in the Eastern Conference finals,…

May 15, 2014, 2:25 PM EDT

See Heineken's 15-Second Film Based on a Fan's Tweet About an Evil Abe Lincoln 'Linclone' was even screened at Tribeca

Fifteen seconds is short for an ad, never mind a film. But Heineken and Wieden + Kennedy New York premiered just such a movie at the Tribeca Film Festival on…

April 24, 2014, 12:18 PM EDT

Heineken Plays Second Game of Departure Roulette With People Who Tweeted About the First One W+K's surprising sequel

Heineken and Wieden + Kennedy in New York revisit the concept of unscheduled trips in this sequel to their popular Departure Roulette stunt. That effort, from the summer, dared JFK…

September 27, 2013, 9:43 AM EDT

Abducted by Clowns, Thrown From Airplane. Thanks, Heineken! 'Dropped' campaign continues with quite a circus

If you ever run across a marketer offering you an impromptu adventure overseas, you might first want to clarify whether it will entail you being kidnapped by clowns and dropped…

August 13, 2013, 8:37 AM EDT

Here Are the Crazy Ones Who Dropped Everything and Flew Off to Oblivion With Heineken New York's bravest

Last week we wrote about Heineken's JFK airport stunt, in which the brand dared travelers to drop their existing plans and go somewhere new and exotic with the push of…

July 18, 2013, 11:49 AM EDT

Heineken Dares JFK Travelers to Ditch Their Plans, Press a Button and Board a Flight to Parts Unknown W+K's 'Departure Roulette'

Here's an airport stunt from Heineken that truly embodies the brand's adventurous spirit. Twice this week, Wieden + Kennedy in New York set up a board at JFK's Terminal 8…

July 12, 2013, 10:45 AM EDT

Interactive Heineken Beer Bottle Does Everything but Drink Itself Be the light of the party

Heineken is trying to tap into club culture with an interactive bottle design that uses micro sensors and wireless technology to interact with drinkers. The LED lights react when people…

April 16, 2013, 12:49 PM EDT

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