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Topic: Heineken

Guys Bribe Their Girlfriends to Watch Soccer Alone in Heineken Ad With an Awesome Twist

Didn't see that coming

What if you had the perfect excuse to watch the UEFA Champions League Final at an epic Heineken party ... without your girlfriend? That's the setup in Heineken's latest stunt for…

Why Heineken Put This Ridiculously Long Hashtag on Hundreds of Billboards in Milan

Key ingredient in a special contest

Here's a fun if punishing way to get people to think about the ingredients in your beer. Heineken, the official beer of the UEFA Champions League, with help from Publicis Italy,…

Neil Patrick Harris Tries to Explain Why Heineken Light Is St. Patrick's Day's Official Beer

Spokesman returns in brand's first work from Publicis

Neil Patrick Harris might be the best possible pitchman for Heineken Light, given that both are known for being versatile and unintimidating, but is the actor up to the challenge…

Heineken Hid a Rugby Legend Inside a Dublin Pub. Here's What Happened Next

A slow, satisfying reveal for hard-core fans

Days before the opening match of the Rugby World Cup, Heineken surprised a Dublin pub chock-full of rugby fans with the coolest prize machine ever. In exchange for their names and…

Heineken's New Legend Leads a Romp Through the Parisian Underground

W+K rolls out 'The Insider'

Men who drink Heineken are still going on wild romps through the world's most colorful cities, but now one is leading a gaggle of clueless tourists as well. In this new…

Apple's Marc Newson Designs a Home Draught Beer Machine for Heineken

You need one of these, obviously

Industrial designer Marc Newson, who recently joined Apple, has wrapped up an old project with Heineken called the SUB, which the brewer is calling a "draught beer lifestyle appliance." Hoo…

New Yorkers Try to Quiet Union Square From a U.S. Open Umpire's Chair in Heineken Stunt

Shhhhhhhh!

Chair umpires in tennis have a thankless job. Sure, they have real work to do, but they spend much of their time babysitting the crowd—and sometimes even babysitting the players. As…

Heineken Distracts Women With Shoe Sale So Men Can Watch Soccer in Peace

W+K's plan for Champions League final

Evidently not worried about cries of sexism, Heineken has organized a giant shoe sale in Brazil this Saturday—so that women will flock to it and leave their boyfriends and husbands…

LeBron James for Samsung a Viral Slam Dunk

Love him or hate him, there's an app for that

Even if you aren't paying attention to the NBA playoffs, you probably have an opinion about LeBron James. And, now that the Miami Heat are in the Eastern Conference finals,…

See Heineken's 15-Second Film Based on a Fan's Tweet About an Evil Abe Lincoln

'Linclone' was even screened at Tribeca

Fifteen seconds is short for an ad, never mind a film. But Heineken and Wieden + Kennedy New York premiered just such a movie at the Tribeca Film Festival on…

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