Heavy Metal | Adweek
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Topic: Heavy Metal

Type
Toyota Scion Headbangs Its Way to the Bank Brand uses art and heavy metal to appeal to new target audience

Toyota believes heavy metal enthusiasts get a raw deal when it comes to being stereotyped as young, uneducated and prone to violence. In fact, the Japanese carmaker sees the heavily tattooed,…

September 27, 2012, 8:31 AM EDT

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