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Topic: Heavy Metal

How Iron Maiden Made the Boeing 747 Badass Again

With a pilot for a singer, it's a match made in metal heaven

Celebrity endorsements are a cornerstone of advertising nowadays, but an industrial manufacturing giant like Boeing seldom gets the chance to play that game. What celebrity is going to tout stuff…

Toyota Scion Headbangs Its Way to the Bank

Brand uses art and heavy metal to appeal to new target audience

Toyota believes heavy metal enthusiasts get a raw deal when it comes to being stereotyped as young, uneducated and prone to violence. In fact, the Japanese carmaker sees the heavily tattooed,…

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