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Topic: Hearst

Hearst to Run AOL's Large-Format Ads Platform gives marketers greater creativity

Hearst has announced that it plans to roll out large-size, interactive ads developed by AOL. Hearst will sell the ads—which will run in sites including Cosmopolitan.com, MarieClaire.com, and Esquire.com—to clients,…

May 4, 2011, 9:44 AM EDT

Magazine Association Finally Finds a New Chairman Hearst's Clinton to fill out Jack Griffin's term

MPA—the Association of Magazine Media—has named Michael Clinton as its new chairman, plugging a vacancy created when Jack Griffin was forced to give up that post in February after he…

April 12, 2011, 1:34 PM EDT

Hearst Joins Forces With, Buys Big Piece of 'Survivor' Producer

Hearst Corporation CEO Frank A. Bennack, Jr. announced on Monday that his company has entered into a joint venture with reality TV producer Mark Burnett. The deal will give Hearst…

April 11, 2011, 12:00 AM EDT

With HGTV Magazine, Hearst Looks for Lightning to Strike Twice

Looking to replicate the success of its fast-growing Food Network Magazine, Hearst Magazines is going forward with a test of a magazine based on another Scripps network, HGTV.  Hearst launched…

April 7, 2011, 12:00 AM EDT

Hearst Promotes Swartz, Sets Him Up for CEO Job

In another high-level change at Hearst Corp., the company has elevated Steven Swartz to chief operating officer, a move that suggests he’s being groomed for the top job. Swartz, 49, a…

March 30, 2011, 12:00 AM EDT

Hearst Staffs Up for Its New International Focus

As it gets ready to complete its blockbuster purchase of Lagardère’s international magazines division, Hearst Corp. is filling out its international ranks. Hearst announced Monday that Simon Horne, who had…

March 28, 2011, 12:00 AM EDT

Heiress Hearst Sues Jason Binn Over Booze Ad

Xante pear-flavored liqueur is giving publishing heiress Lydia Hearst a headache.The image-conscious socialite claims in a lawsuit filed in Manhattan on Thursday that her “reputation and career” have been irreparably…

March 4, 2011, 12:00 AM EST

Hearst Makes Blockbuster Offer for Lagardère's Mags

Recent years have seen a spate of magazine distress sales, but as the first green shoots of a rebound are being seen, there are at least some people out there…

January 31, 2011, 12:00 AM EST

Condé/Hearst Tale of the Tape

Hearst Corp. has long had to live in Condé Nast’s shadow, never quite as big—or as prestigious—as its rival. But now, as Adweek reported first, Hearst is nearing a deal…

January 16, 2011, 12:00 AM EST

Hearst, Lagardère Confirm Sales Talks

Could the media M&A market be primed to kick off? Hearst Corp. and Lagardère SCA finally admitted they’re in sales talks, confirming the growing buzz of an impending deal. France’s…

January 3, 2011, 12:00 AM EST

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