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Topic: Hearst Digital Media

9 Members of Video’s Vanguard Discuss Creating Content for the Scrolling Economy

And how to get consumers' attention

  brightcove.createExperiences(); As the fifth annual Digital Content NewFronts kick off today, Adweek and the IAB convened a panel of nine…

What Exactly Is Going On at iCrossing?

Hearst's digital agency is beset by turnover as it expands beyond search

These are boom times for digital agencies—particularly those that have stayed in stride with the latest hot trend. Where search was the discipline clients craved five years ago—thanks, Google—social and…

Hearst Is the Latest Publisher to Jump On Native Ad Trend

Scale across brands

Hearst Magazines is the latest publisher to join the native ad gold rush, with new products that will let advertisers run their messages into editorial real estate and, if desired,…

New Cosmo Site Feature Lets Viewers 'WTF' or 'OMG' a Story

Partnership with Social Amp lets readers react to stories via Facebook

Apart from the ubiquitous “like,” magazine fans don’t typically have many options for interacting with their favorite titles on Facebook. That’s why, when Facebook announced the release of Open Graph…

Hearst Digital Puts Focus on Social, Mobile, E-Commerce

Group VP Grant Whitmore wants to customize sites' content for users

If tablets were the talk of 2011, social media and e-commerce will be at the top of Hearst Digital’s priority list for 2012. Grant Whitmore, Hearst Magazines' new vice president of…

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