Topic: health care
Type
A New Spin on an Old Topic
Pharma giant Pfizer trades sentimental spots for frank talk about aging
Pfizer, like Dove and Prudential before it, has gone topical. The pharma giant’s new corporate image effort eschews gauzy TV ads in favor of a microsite (www.GetOld.com) where consumers can…
'Wired' Unveils Tech-Focused Health Conference
New health vertical planned for Wired.com
As the traditional print business slows, magazines are looking to other platforms to boost revenue. One example is live conferences, where Wired magazine has already seen success via its annual Wired…
Newsweeklies Capitalize on Obamacare Decision
'Time' produces special issue; 'Newsweek' sticks with Web
The media blitz surrounding yesterday’s Supreme Court Obamacare decision is far from over—especially among the weekly news magazines. Time is producing a special issue focusing on the health care decision, which hits…
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