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Topic: health care

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A New Spin on an Old Topic Pharma giant Pfizer trades sentimental spots for frank talk about aging

Pfizer, like Dove and Prudential before it, has gone topical. The pharma giant’s new corporate image effort eschews gauzy TV ads in favor of a microsite (www.GetOld.com) where consumers can…

August 21, 2012, 6:21 AM EDT

'Wired' Unveils Tech-Focused Health Conference New health vertical planned for Wired.com

As the traditional print business slows, magazines are looking to other platforms to boost revenue. One example is live conferences, where Wired magazine has already seen success via its annual Wired…

July 23, 2012, 1:34 PM EDT

Newsweeklies Capitalize on Obamacare Decision 'Time' produces special issue; 'Newsweek' sticks with Web

The media blitz surrounding yesterday’s Supreme Court Obamacare decision is far from over—especially among the weekly news magazines. Time is producing a special issue focusing on the health care decision, which hits…

June 29, 2012, 2:31 PM EDT

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