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Topic: Haworth Marketing + Media

Walmart Picks Haworth to Run Its $658 Million U.S. Media Account

Retail giant recently consolidated creative with Publicis

Retail giant Walmart has chosen Haworth Marketing + Media of Minneapolis as its new U.S. media agency of record, according to sources with direct knowledge of the matter. UPDATE: An earlier…

Target Consolidates Media Business at GroupM After 46-Year Relationship With Haworth

But shift could open up an agency opportunity with Walmart

Target announced today it is consolidating its media planning and buying business at GroupM, ending the retail giant's decades-long relationship with Haworth Marketing + Media. Target, which spent over $600 million…

Ben & Jerry's Scoops Up Euphoria on Instagram

Followers show off their ice-cream faces

iScreen, uScreen. Ben & Jerry's is rallying its 127,000 Instagram followers and inviting them to upload images representing "euphoria"—because that's the feeling you get from Ben & Jerry's ice cream—by…

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