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Topic: Hasbro

UPDATE: DreamWorks and Hasbro Cancel Acquisition Talks The toy maker was looking to expand its media reach with an animation arm

According to The Hollywood Reporter, Hasbro has called off negotiations with animation studio DreamWorks Animation following word in recent days that the toy company was looking to acquire the animation studio.…

November 15, 2014, 11:50 AM EST

Here Are Forbes' 50 Most Influential CMOs of 2014 Study says males are 22% more influential than female peers

Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers. Although women make up 32 percent…

November 7, 2014, 8:00 AM EST

Can Once-Famous Gaming Giant Atari Turn a New Generation on to Pong? Reboots classics for online and mobile

Brands come and brands go, but only rarely does one dig its own grave. That’s exactly what Atari did 31 years ago. It was 1983, and so poor were the sales…

July 6, 2014, 7:56 PM EDT

Will Video Game-Toy Hybrids Save the Industry or Eat It? Trend could a bubble or the future of playtime

Until recently, your kid’s brain has been the best place to stage battles between Spider-Man and Skeletor. But technology has made this a brave new world, and digital architects have…

February 16, 2014, 11:11 PM EST

OMD Has Been Selected the Global Media Agency of the Year [Updated] Revenue growth of $225 million in 2013

Steady are the hands that guide OMD. It’s a Monday afternoon in early January, and a handful of the media agency’s top executives are gathered at its headquarters near Wall Street to…

February 9, 2014, 9:07 PM EST

Big Account Wins Make Grey the 2013 Global Agency of the Year Strategic and creative renaissance under CEO Jim Heekin

Even a confident Jim Heekin admits that waiting for the Gillette decision from Procter & Gamble was a nail-biter. As the Grey Group CEO sat in his fourth-floor office overlooking New…

December 8, 2013, 9:48 PM EST

Grey Wins Hasbro Brands Incumbent Uproar also competed

Grey New York has won a sizeable global share of Hasbro brands after a review that included incumbent Uproar. The win is a homecoming for Grey, which worked for the…

October 15, 2013, 3:36 PM EDT

Agency Founder Patrick McGrath Dies New York shop began in a suite at the Plaza Hotel

Patrick McGrath, co-founder and former CEO of Jordan Case McGrath, died Saturday from complications related to prostate cancer at the age of 79. He lived in Pelham Manor, N.Y., and…

June 24, 2013, 5:48 PM EDT

Hasbro Transforms Between a strong video game franchise and growing success at The Hub, Hasbro's big screen missteps might not matter that much

For Hasbro, the last few years since Michael Bay’s first Transformers have been something of a slow-motion rebrand, in which the toy maker has decided to be an intellectual property…

October 15, 2012, 12:03 AM EDT

The Hub Hires a New CMO NFL Network vet Kaplan to oversee marketing at kids' network

Discovery Communications' joint venture with Hasbro, The Hub, has tapped Dena Kaplan to join its team as the company's new chief marketing officer. Kaplan hails from NFL Network and will…

July 2, 2012, 5:25 PM EDT

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