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Topic: Hasbro

The Rise and Fall and Rise of Hasbro's TV Strategy

What went wrong with The Hub, and what the toymaker hopes will go right

What looks like an entertainment company, spends like an entertainment company and programs like an entertainment company? It's Hasbro, a toymaker. Hasbro makes not just toys but also hugely popular intellectual…

Global Media Agency of the Year: How OMD Became the One to Beat in 2014

And landed Johnson & Johnson's $1 billion account

Mainardo de Nardis remembers the day in 2009 when he first showed up in his new boss's office. Omnicom Media Group CEO Daryl Simm told incoming OMD global CEO de…

UPDATE: DreamWorks and Hasbro Cancel Acquisition Talks

The toy maker was looking to expand its media reach with an animation arm

According to The Hollywood Reporter, Hasbro has called off negotiations with animation studio DreamWorks Animation following word in recent days that the toy company was looking to acquire the animation studio.…

Here Are Forbes' 50 Most Influential CMOs of 2014

Study says males are 22% more influential than female peers

Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers. Although women make up 32 percent…

Can Once-Famous Gaming Giant Atari Turn a New Generation on to Pong?

Reboots classics for online and mobile

Brands come and brands go, but only rarely does one dig its own grave. That’s exactly what Atari did 31 years ago. It was 1983, and so poor were the sales…

Will Video Game-Toy Hybrids Save the Industry or Eat It?

Trend could a bubble or the future of playtime

Until recently, your kid’s brain has been the best place to stage battles between Spider-Man and Skeletor. But technology has made this a brave new world, and digital architects have…

OMD Has Been Selected the Global Media Agency of the Year [Updated]

Revenue growth of $225 million in 2013

Steady are the hands that guide OMD. It’s a Monday afternoon in early January, and a handful of the media agency’s top executives are gathered at its headquarters near Wall Street to…

Big Account Wins Make Grey the 2013 Global Agency of the Year

Strategic and creative renaissance under CEO Jim Heekin

Even a confident Jim Heekin admits that waiting for the Gillette decision from Procter & Gamble was a nail-biter. As the Grey Group CEO sat in his fourth-floor office overlooking New…

Grey Wins Hasbro Brands

Incumbent Uproar also competed

Grey New York has won a sizeable global share of Hasbro brands after a review that included incumbent Uproar. The win is a homecoming for Grey, which worked for the…

Agency Founder Patrick McGrath Dies

New York shop began in a suite at the Plaza Hotel

Patrick McGrath, co-founder and former CEO of Jordan Case McGrath, died Saturday from complications related to prostate cancer at the age of 79. He lived in Pelham Manor, N.Y., and…

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