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Havas Worldwide Wins TD Ameritrade's Account Online player spends $100 million in media annually

TD Ameritrade has found a new lead creative agency. Havas Worldwide has landed the account after a review in which the other finalists were the New York offices of FCB Garfinkel…

May 14, 2014, 1:53 PM EDT

3 Agencies Vie for TD Ameritrade's Creative Account Marketer spends $100 million in media annually

TD Ameritrade has narrowed the field in its creative review. Three agencies have advanced to the final round, according to sources. Sources identified two of the shops as FCB and DDB;…

March 12, 2014, 4:17 PM EDT

Golfsmith International Shifts Creative Account Doner succeeds GCF on the business

Retailer Golfsmith International has shifted its creative business to Doner after a review. Annual media spending on the assignment, which encompasses the Golfsmith brand in the U.S. and Golf Town in…

November 27, 2013, 12:49 PM EST

TIAA-CREF's Review Was a 4-Horse Race Martin Agency beats the likes of Lowe Campbell Ewald

The Martin Agency outstripped three other contenders to land TIAA-CREF's advertising account, according to sources. Sources identified the other finalists as Lowe Campbell Ewald; Partners + Napier (which pitched with media…

July 24, 2013, 4:59 PM EDT

TIAA-CREF Reviews Its Advertising Business Search comes as company ramps up brand efforts

Financial planning player TIAA-CREF is talking to agencies about its creative and media business. The company has issued a request for proposals to more than a dozen agencies that’s due back…

January 8, 2013, 5:45 PM EST

Lenovo Enters Final Stages of a Media Review Winner will succeed Neo@Ogilvy on the business

Lenovo is in the late stages of a U.S. media review with final pitches scheduled next month, Adweek has learned. The electronics giant will hear pitches from Deutsch, Digitas and Kirshenbaum Bond…

December 21, 2012, 5:42 PM EST

Mini USA Completes Its Ad Review Incumbent retains business after pitch

The skeptics were right. Months after several agencies declined an opportunity to pitch Mini Cooper's U.S. advertising account—thinking that incumbent Butler, Shine, Stern & Partners was a lock to retain the…

May 29, 2012, 6:55 PM EDT

4 Shops Advance in Mini Cooper Review Incumbent seen as one to beat

Mini Cooper has a final four. The finalists in the brand’s U.S. review—which sources identified as Bartle Bogle Hegarty, The Via Agency, Fitzgerald + Co. and incumbent Butler, Shine, Stern &…

March 9, 2012, 3:08 PM EST

Cablevision's Optimum Seeks 'Voice' in Creative Search Winner will focus on brand image efforts

Product-focused, transaction-orientated advertising apparently isn’t moving the needle enough for Cablevision’s Optimum brand. The cable giant is now seeking a broader brand image campaign to distinguish Optimum—which offers digital TV, digital…

February 15, 2012, 3:09 PM EST

Mini Cooper Selects Semifinalists Agency visits to begin in two weeks

Mini Cooper's creative and media review is down to six agencies. The carmaker's marketing executives will now visit the shops before selecting three finalists. Incumbent Butler, Shine, Stern & Partners is…

February 10, 2012, 6:01 PM EST

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