Topic: Harvard

Should the NYPD Even Do Twitter Marketing?

While experts say 'yes,' the stats suggest 'yikes'

The New York City Police Department created the social media bedlam moment of the week on Tuesday when it asked Twitter users to share pictures of cops with the hashtag…

Make an Ordinary Brand Fancy: Send It to College

The art of co-opting the Ivy League

Nobody’s sure where the term originated. One story holds that in 1935 eight college athletic teams—Harvard, Yale, Princeton, Cornell, Dartmouth, Brown, Columbia and the University of Pennsylvania—decided to form an…