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Topic: Hallmark

For Hallmark Channel, Christmas Is the Most Wonderful (and Lucrative) Time of the Year

Network airs 8 weeks of around-the-clock holiday programming

Now that Thanksgiving is over, most networks are preparing to roll out their Christmas-themed shows and specials for December. But Hallmark Channel is way ahead of them. The cable network's…

Why Hallmark Is Ditching TV, and Sentimental Ads, for a Bit of Biting Humor This Holiday

Snapchat partnership also helps anchor #KeepsakeIt

Hallmark might be trying to break your heart before the holidays because watching Grandpa being forced to forego ham in favor of a tofu brick is enough to make even…

Reimagining the Greeting Card

New ways to say 'I love you'

In a digital world, the giving of a physical greeting card is becoming more of a novelty than an expectation. According to Mintel International Group, the greeting card industry is…

Battle Over Time Bandits

Dueling remakes of the Terry Gilliam classic cause legal squabble

A legal battle over the 1981 Terry Gilliam classic Time Bandits could mercifully derail both a remake and a miniseries spinoff of the dark comedy — for now. RHI Entertainment, which…

Swan Song for Greeting Cards? Maybe Not

As Mother's Day nears, paper-card brands are preparing a charm assault

Ready, kids? With a mere 20 days left before Mother’s Day, soon dad'll buckle you into the Prius for the annual trip to the mall so you can pick out…

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