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Topic: Hallmark Channel

Hallmark Touts Itself as More Than Just a Christmastime Network

Showcases year-round programming strategy

Most TV companies are scaling down their upfront presentations, choosing to pitch buyers one-on-one instead of holding glitzy star-studded events. But one company went entirely the other way. After spending the…

Facetime: Adweek’s Executive Lab and Miami's Art Basel Usher in December

Linda Yaccarino, Candace Cameron Bure, Mr. Brainwash and more

Media magnates came out in full force for the Adweek Executive Lab: YouTube and Facebook in the Media Mix, presented by Pixability. Art Basel kicked off in Miami with DuJour…

For Hallmark Channel, Christmas Is the Most Wonderful (and Lucrative) Time of the Year

Network airs 8 weeks of around-the-clock holiday programming

Now that Thanksgiving is over, most networks are preparing to roll out their Christmas-themed shows and specials for December. But Hallmark Channel is way ahead of them. The cable network's…

TV’s Royal Couple Lives On Thanks to Brand Endorsements

Lucy and Desi are still with us in ads

If there is one thing more impressive than the popularity of I Love Lucy—which ran for 179 episodes between 1951 and 1957—it is the popularity that endures long after the…

Hallmark Channel Brings the Women's Lit

Readies new series from Macomber, Oke; develops Mary Higgins Clark show

Hallmark Channel is making good on its promise last year to bring more long-form originals to its bandwidth. It starts with the network's first scripted ongoing series, Debbie Macomber's Cedar Cove,…

Multiple Syndication Partners for CBS’ The Good Wife

Cable, streaming, local stations package worth $2 million per episode

Months after taking the homegrown show to market, CBS has secured a complex series of syndication deals for The Good Wife. In a multiwindow deal that involves a basic cable network…

Martha Whips Up Sponsors for New PBS Cooking Show

JCPenney, University of Phoenix sign on

If your salad-tossing technique is getting a little rusty, fear not. The debut of lifestyle guru Martha Stewart’s newest cooking show is right around the corner. Martha Stewart’s Cooking School will…

Taking Martha Everywhere

Geoffrey Darby on his new job as general manager of Martha Stewart on Hallmark, and its new relationship with CAA

This week Martha Stewart Living Omnimedia premieres a new season of its programming on the Hallmark Channel, marking the first anniversary of a unique arrangement. Stewart’s daily five-hour block on…

ABC Revives Hallmark Hall of Fame

Throwback pulled from the mothballs by Disney broadcaster

Two months after being mothballed by CBS, the 60-year-old Sunday night movie franchise Hallmark Hall of Fame has been given a new lease on life. Beginning with the 2011-12 broadcast…

Martha Stewart's New President Opens Up

Meet Lisa Gersh, who's now in line to be CEO

Wednesday brought big changes for Martha Stewart Living Omnimedia, which announced that its founder and namesake is returning to the board, that Oxygen Media co-founder Lisa Gersh is in line…

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